Dulux

Dulux, interior and exterior paints in the United Kingdom

Dulux is a paint brand sold in the United Kingdom through dulux.co.uk. Its catalogue covers interior and exterior paint, as well as woodcare products under the Cuprinol Woodcare brand. The website organises its range by colour families —neutrals, greys, greens, blues, reds and yellows— and by product type, and includes a dedicated section for consumers and another for professionals.

Colour selection tools

The brand offers users several tools to choose a shade before painting. The Dulux Visualiser lets you visualise a colour on the wall, and the Colour Play tool suggests a selection of colours based on interior images that the user rates. The website also offers a colour guide and palettes organised by trends.

Among the physical samples, the catalogue includes roller testers, packs of roller testers and Peel & Stick samples, designed to try preselected shades in the room. The Simply Refresh range is presented as a one-coat formula for refreshing walls.

Featured colours and annual editions

The page shows a selection of popular shades including Egyptian Cotton, Natural Hessian, Caramel Latte, Pure Brilliant White, Timeless, Summer Linen, Tranquil Dawn, Frosted Steel, Cornflower White, Willow Tree, Putting Green, Fresh Sage, Blueberry White, Sapphire Salute and Pressed Petal.

Dulux names a Colour of the Year annually. The material consulted presents Soulful Sage™ as the Colour of the Year 2027, described as a soft, ethereal sage tone, accompanied by associated palettes. The Colour of the Year 2026 and a blue-focused trend for that year are also mentioned, as well as the Colour of the Year 2024, which featured ambassador Stacey Solomon.

Woodcare and finishes products

The Dulux Quick Dry range, water-based, is aimed at transforming wooden elements such as skirting boards, banisters, furniture and door frames. The website also includes an explanatory guide on paint finishes, designed to clarify technical terms in the sector.

Network of professional decorators

Dulux runs the Dulux Select Decorator programme, through which it has selected decorating professionals for more than 25 years. Through this scheme, users can find a decorator for their projects. The website also includes helpful tools such as a paint calculator and a store locator.

Editorial content and collaborations

The brand publishes inspirational content and practical guides on decorating, including ideas by room —kitchens, living rooms, bedrooms, bathrooms, home offices and children's bedrooms— and resources such as Let's Colour Magazine. In the collaborations section, Dulux presents itself as a partner of the film Gabby's Dollhouse: The Movie, with a palette inspired by its colours, and is linked to television programmes such as Renovation Rescue and Changing Rooms, broadcast on Channel 4.

To mark its 90th anniversary, the company published a 200-page commemorative book about its history and nine decades of interior design.