Vision Express

Vision Express, British optician for glasses and contact lenses

Vision Express is a chain of opticians with a presence in the United Kingdom that combines the sale of prescription glasses, sunglasses and contact lenses with eye exam and eye health care services. Its catalogue is organised into three main areas —glasses, contact lenses and sunglasses— and is complemented by accessories and eye care products.

Prescription glasses and frames

The glasses range includes categories such as new arrivals, best sellers, luxury glasses, frames under £50 and options for small or large faces. Frames are classified by audience (women, men, unisex and children) and by popular styles such as round, aviator and cat eye. Among the exclusive brands it carries are Gucci, Oakley, Prada, Ray-Ban and Tom Ford, as well as own brands such as Seen and DbyD. The company publishes buying guides for glasses and lenses, as well as content on choosing frame colour and face shapes.

Contact lenses

The contact lens section covers daily disposables, monthly reusables, multifocal or varifocal and toric for astigmatism, along with cleaning solutions and eye drops. It works with brands such as Acuvue, Air Optix, Bausch & Lomb ULTRA, Dailies AquaComfort Plus, Dailies Total 1, Eyexpert, MiSight, MyDay, Precision 1, Proclear and Total 30. It offers information on types of lenses, lifestyle tips, specific eye tests and check-ups, multifocal lenses, use in children and practical guides for putting in, removing and caring for lenses.

Sunglasses and lenses with sun protection

The sunglasses section includes prescription models, new arrivals, best sellers, designer, luxury and sports styles, with categories by audience and eye care accessories. Available brands include Armani Exchange, Gucci, Oakley, Prada, Ralph by Ralph Lauren, Ray-Ban and Tom Ford, as well as exclusive brands such as Seen. The company offers advice on lenses and types of sun protection, eye health in the sun and choosing glasses according to face shape.

AI and audio glasses

Vision Express sells Ray-Ban Meta glasses, designed for prescription glasses wearers and with new slimmer, more comfortable and customisable styles, which maintain the connection with Meta AI. It also carries Oakley Meta performance AI glasses and Nuance Audio hearing glasses, for which it offers a payment plan and a 20% discount with the Eyecare Plan. The company makes it easy to buy these products online and find them in store.

Eye tests and clinical services

The company allows you to book an appointment for adult and children's eye tests, advanced eye tests, NHS funded eye tests and OCT 3D eye scans. In the field of contact lenses it offers a free assessment, free trial, in-store and video check-ups, and a lens subscription. It also has services such as dry eye light therapy and advice on eye health and conditions, symptoms, how the eye works, children's eye health and lens options.

Guarantees, finance and loyalty programmes

Among the commercial terms it publishes are the free 100 day returns guarantee, free delivery on orders over £35, finance with Klarna and the Eyecare Plan to spread the cost and save. It also mentions breakage and loss protection, student and Blue Light Card discounts, and a 50% off offer on a second pair of glasses or sunglasses. The company has a contact lens subscription programme and a free contact lens trial.

Editorial content and buying guides

The site maintains a blog with articles on Transitions Gen S lenses, eye health during menopause, slim sunglasses for the season, the Ray-Ban Reverse collection, ways to update your eyewear and the convenience of having two pairs of glasses. It also publishes glasses and lens buying guides, a face shape guide and a virtual try-on tool.