Designer Glasses

Designer Glasses, online optician for luxury brands

Designer Glasses is a British online store dedicated to selling designer frames, sunglasses and prescription sunglasses. Its catalogue is organised by brand, frame shape and collections for men, women and unisex, and includes a virtual try-on with augmented reality to visualise certain models before buying.

Catalogue of frames and sunglasses

The range covers three main sections: prescription glasses, sunglasses and prescription sunglasses. Among the brands available are Alain Mikli, Cazal, Chloé, Dolce & Gabbana, Emporio Armani, Gant, Gucci, Guess, Hugo Boss, Michael Kors, Oakley, Oliver Peoples, Police, Polo, Prada, Prada Linea Rossa, Ray-Ban, Saint Laurent, Swarovski, Ted Baker, Tiffany, Tom Ford, Valentino, Versace and Vogue. Maui Jim is also available in sunglasses.

The catalogue can be filtered by frame shape —aviator, butterfly, cat eye, hexagonal, irregular, mask, oval, phantos, pillow, rectangle, round, shield, square, visor, wayfarer and wrap— and by collection. Sunglasses are presented as 100% authentic products with a twelve-month manufacturer's warranty.

Prescription services and lens treatments

The store offers prescription sunglasses and reglazing services, that is, fitting new prescription lenses into existing frames. It provides guides on how to place an order, how to read your prescription and how to choose the frame size, as well as care tips.

Among the promotions available at the time of analysis are a 10% discount on frames over £100 with code DG10, a free 1.6 lens with code 16LENS (stated saving of £40) and a free blue UV coating with code BLUEUV, with an advertised saving of up to £50. The site also publishes an article on the advantages of investing in premium eyewear, focusing on the quality of materials and lens treatments.

Shipping, currencies and customer service

Shipping is free worldwide on orders over £250. The store allows you to change the currency between British pound sterling, euro and US dollar. The help section includes information on delivery times, returns and refunds, payment methods, terms and conditions, privacy policy, cookies and accessibility.

Featured selection

Among the best sellers and new arrivals shown on the site at the time of analysis were the Hugo Boss 1834/G and Oliver Peoples OV5427U Berrington frames, both available within 24 hours, as well as the Michael Kors MK2199 Acadia and Ray-Ban RB4165 Justin sunglasses. In the new arrivals section were the Gant GA50078, Hugo Boss 1895/S, Gucci GG2034O, Ray-Ban RB3757 Kai, Tiffany TF4250, Gucci GG2185O, Tom Ford FT1303 Smith-02 and Michael Kors MK4168D Casper.