Ardor Eyewear

Ardor Eyewear, discounted designer glasses in the UK

Ardor Eyewear is an online store with a British domain that sells designer sunglasses and eyeglasses. Its proposition is built around reduced prices: the site advertises discounts of up to 70% on frames and a selection of products on sale, as well as free shipping and a promotional code for sunglasses.

Sunglasses catalogue

The sunglasses range is organised by gender (men's, women's and unisex), by shape (aviator, round, square, cat eye, wayfarer, rectangle, geometric and oversized), by frame and lens colour (black, tortoise, gold, silver, brown, grey and blue) and by lens or frame type (polarised, photochromic, prescription, rimless, metal, acetate and titanium). It can also be filtered by price range: under £100, £100–£250, £250–£500 and £500+.

Featured models include the Oakley OO9208 Radar Ev Path, reduced to £119.99 from £209.99, and the Oakley OO9417 Holbrook XL, at £94.99 from £154.99. The best sellers selection also includes the Ray-Ban RB4165 Justin, RB4171 Erika, RB3016 Clubmaster and RB2132 New Wayfarer, alongside the Oakley OO9463 Sutro Lite and OO9438 Eyejacket Redux.

Eyeglasses and prescription lenses

The eyeglasses section replicates the classification by gender, shape and colour, and adds specific categories for reading glasses, varifocal glasses and blue light glasses, as well as rimless, metal, acetate and titanium frames. The store also offers prescription sunglasses. Standout models in this segment include Tom Ford styles such as the FT5294 Round, reduced to £220 from £585, and the FT5634-B Geometric, at £250 from £665, both with 48-hour delivery according to the product page. The selection is completed by the FT5629-B Oval, FT5737-B Navigator, FT5757-B Rectangular, FT5557 Round and FT5664-B Round, and the Oakley OX8156 Holbrook Rx.

Available brands

The catalogue brings together sunglasses brands such as Ray-Ban, Oakley, Gucci, Persol, Saint Laurent, Tiffany, Dolce & Gabbana, Burberry, Versace, Tom Ford, Chloe, Jimmy Choo, Maui Jim, Montblanc, Swarovski, Michael Kors, Emporio Armani, Vogue and Cutler and Gross. Many of these brands also appear in eyeglasses, with the addition of Giorgio Armani.

Shopping services and customer care

The website includes helpful tools such as Try Before You Buy, a size guide, a guide to reading your prescription, information about Our Lenses, warranty, shipping and refund policy, order tracking and FAQs. It also has a customer reviews section and a blog section. The site states 24/7 customer service and mentions Klarna among the payment options.

Promotions in place at the time of analysis

The store displayed a flat 7% discount on the entire order using the code SUNGLASSES7, applicable to sunglasses, alongside the general campaign of up to 70% off frames. It also advertised free shipping, with a threshold expressed in dollars in one of the promotional messages, and 48-hour delivery for certain models.