Yumi

Yumi, online women's fashion based in the UK

Yumi is an online women's fashion store operating from the UK through its domain yumi.co.uk. Its catalogue is organised around categories such as dresses, jumpsuits and playsuits, knitwear, coats and jackets, skirts, tops and blouses, as well as an accessories section with bags, gloves, nightwear, hats and scarves.

A wide catalogue of garments and collections

The store's offering spans multiple styles within each category. In dresses, the site lists wrap, midi, floral, knitted, maxi, skater, kimono, day, work, mini, shirt and tunic styles. The occasionwear section distinguishes partywear, wedding guest and bridesmaid options. Other standout lines include jumpsuits and playsuits, knitwear, coats and jackets, as well as specific subcategories such as boleros, quilted jackets, velvet and sequin tops and blouses, floral and polka dot prints, cardigans, skirts, co-ords, trousers and shorts, and denim.

The site also includes plus size and sustainability sections, and a sale section with discounted dresses, jumpsuits, tops, skirts, coats and jackets, and trousers and shorts.

Featured garments and catalogue prices

Among the items shown on the homepage are a black velvet top with a cosmic print (£45.00), a cable knit roll neck jumper in beige (£55.00) and in teal (£55.00), a relaxed multicoloured bouclé jumper with a Fair Isle print (£60.00), a black velvet one-shoulder midi dress (£60.00), a long knitted cardigan with a brown check print (£60.00) and velvet skater dresses with a foil star print, in green and in black (£55.00 each).

Editorial content and style guides

The store maintains a journal section and a style guide with outfit ideas for weddings, holidays, office-to-weekend looks, occasionwear and seasonal styling. Published topics include lightweight layers for spring/summer, day-to-night dresses, holiday outfit ideas, what to wear to a summer wedding and work-to-weekend outfit ideas. Themed selections such as Jacket Refresh, Back to work and Trending: Brown are also featured.

Shopping services and customer programmes

The website offers free shipping, a rewards programme called Rewards Club and a 15% discount for those who subscribe to the newsletter. It accepts payments with American Express, Apple Pay, Bancontact, Diners Club, Discover, Google Pay, iDEAL, Wero, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa. It has information sections on physical stores, Klarna, sustainability and environmental policy, as well as customer support, privacy policy, cookies, student discount, key worker discount, order protection, terms and conditions, delivery and returns, gift cards and size guide.

Customer support and international presence

The store handles enquiries via email at customercare@yumi.co.uk and by phone on 020 8963 4095, with support hours Monday to Friday from 09:00 to 17:00. The site allows you to select country or region and currency, with the United Kingdom and pound sterling as the main option, and offers the interface in English, German and French.