Vytalise

Vytalise, online store for vitamins and supplements in the UK

Vytalise is an online store specialising in vitamins, minerals, supplements, herbals, amino acids, antioxidants and probiotics. The company presents itself as a family business active since 2009 and claims to have over fifteen years of experience and more than 500,000 customers. Its catalogue is organised both by product type and by health goals, making it possible to find items according to the need stated by the buyer.

A catalogue organised by product and by goal

The store's structure distinguishes several product families. Under vitamins, it lists vitamins A, B, C, D, E and K, multivitamins and children's vitamins. Under minerals, it lists boron, calcium, chromium, iodine, iron, magnesium, multiminerals, potassium, selenium and zinc. The supplements section includes aloe vera, apple cider vinegar, benfotiamine, betaine, collagen, creatine, D-mannose, fibre, fish oils and omega, glucomannan, glucosamine, L-carnosine, lecithin, mushrooms, nattokinase and Sam-E.

Herbals include ashwagandha, astragalus, berberine, black cumin seed, boswellia, caprylic acid, cranberry, garlic, ginseng, oregano, psyllium husk and turmeric. Under amino acids, there are arginine, glutamine, glycine, L-carnitine, lysine, multi-amino-acids, taurine, theanine and tyrosine. Antioxidants include astaxanthin, coenzyme Q10 and ubiquinol, glutathione, green tea, greens and superfoods, lipoic acid, lutein and lycopene, N-acetyl cysteine, pycnogenol, quercetin and resveratrol. The range is completed by probiotics, digestive enzymes and prebiotics.

Search by wellness goals

In addition to the product classification, the store groups items according to specific goals: bone support, brain, memory and mood, cellular support, detox and cleanse, digestive and gut support, energy and focus, eye support, general wellbeing, hair, skin and nails, heart and circulation, immune system support, muscle and performance, sleep and relaxation, and weight management. There are also specific sections for menopause, perimenopause, pregnancy, women, men, children and pets.

Brands distributed

The catalogue includes brands such as Pure Health, Applied Nutrition, Bragg, Childlife Essentials, Doctor's Best, Enzymedica, Healthy Origins, Higher Nature, Jarrow Formulas, Life Extension, MaryRuth's, Natural Vitality, Nature's Answer, NeoCell, Nordic Naturals, NOW Foods, Quicksilver Scientific, Solgar, Source Naturals, Swanson, The Patch Collection, Trace Minerals and XO Fitness. Among the most reordered products shown on the website are Ultimate Omega and Ultimate Omega 2X by Nordic Naturals, Digest Gold by Enzymedica, Wellness Formula by Source Naturals, vitamin D3 and vitamin K2 by Healthy Origins, MaryRuth's liquid multivitamin and Life Extension's SAMe.

Product selection and stated guarantees

The company describes its selection criteria as a curation of premium brands subject to quality control and compliant with UK regulations. It states that orders are prepared from the United Kingdom. The website also shows an average rating of 4.8 out of 5 and its own points programme, Vytalise Points, which allows customers to accumulate and redeem benefits on purchases.

Shipping and current promotions on the site

Shipping is free for orders over £30. At the time of analysis, the store was showing a campaign of up to 35% off over 250 products for a limited time, along with clearance offers of up to 60% off on brands such as Apih, Country Life, GP Nutrition, Thorne and Wiseshrooms, and discounts of up to 40% off on MaryRuth's. It has a blog with content on seasonal health, ageing, weight loss and supplement myths, as well as customer service pages, delivery, authorised health claims and a refer a friend programme.