PlayFaire

PlayFaire, wooden toys and designer children's furniture in the UK

PlayFaire is a UK-based online shop specialising in wooden toys, timeless gifts and designer children's furniture. Its catalogue is organised by age and type of play, and combines international brands with its own selection focused on durable, nature-inspired consumption.

Toy catalogue by stage and type of play

The toy range is structured into several families. Within wooden toys, there are sections for 1, 2 and 3 year olds. The imaginative play category includes play kitchens, tool sets and work benches, cars, planes and transport, farms and animals, doll houses, dolls and prams, tipis, tents and tunnels, and train sets. Educational toys brings together books, arts, crafts and stationery, games, puzzles and jigsaws, Montessori toys, photography and video, musical instruments, push and pull-along toys, sensory toys and STEAM learning.

There are also sections for activity toys (bikes and ride-ons, building blocks, garden play and discovery, magnetic tiles, sorters and stackers, and baby walkers), outdoor play (garden games and paddling pools) and hair accessories and dress up (bags and purses, dress up and costumes, hair accessories and jewellery boxes). The selection is completed with bathtime items, play gyms, play mats, rattles, sensory toys, sleeping aids and night lights, and soft toys and plush dolls.

Furniture, sleep and organisation

The furniture and nursery section covers children's beds (bunk beds, loft beds, mattresses, bed conversion kits, fitted sheets and bedding sets), baby beds (cots and cot beds, cradles, mattresses, bed conversion kits, fitted sheets and bedding sets) and storage and organisation solutions such as wardrobes, dressers and shelving. The furniture section includes chairs, desks, rockers and tables. For mealtimes, bibs, cutlery sets, dinner plates and bowls, dinnerware sets and sippy cups and water bottles are available.

Brands represented

The shop works with a wide range of brands, including Bestie by Asobu, Connetix, Cotton Twist, Cuddle + Kind, Dear April, Dinkum Dolls by Olli Ella, Kid's Concept, Le Toy Van, Lilliputiens, Little Dutch, Maileg, Mepal, Mimi & Lula, Moulin Roty, Oliver Furniture, Orange Tree Toys, OYOY Living Design, Play & Go, PlayFaire, Sebra, Steiff, Tender Leaf Toys, The Zoofamily and Wigiwama. The site indicates the country of design for several of them: Little Dutch in the Netherlands, Connetix and Dinkum Dolls by Olli Ella in Australia, Oliver Furniture and Maileg in Denmark, Wigiwama in Latvia, Kids Concept in Sweden and Le Toy Van in the United Kingdom.

Own selection and featured collections

As well as distributing external brands, PlayFaire has its own products, such as the Rosewood House. Among the collections and campaigns the shop presents are Doll World, focused on dolls, dollhouses and accessories for imaginative play; the Oliver Furniture oak collection; the new Safari Friends collection from Little Dutch; and Wigiwama's autumn new arrivals. The catalogue also includes sections for new in, coming soon, bestsellers and outlet.

Shipping, returns and customer service

The shop offers free express shipping on orders over £60 and UK next day delivery for orders placed before 2pm. Orders are prepared without prices or receipts, a format designed for gifts. The returns policy is 90 days. Customer service is available by phone and email during office hours, Monday to Friday, 9:00 to 17:00 (UK time), excluding bank holidays. The website allows transactions in pounds sterling and displays the currency for the United Kingdom, Guernsey and Jersey.

Editorial content and welcome programme

PlayFaire maintains a blog with play ideas and parenting tips, with articles such as a gift guide for babies aged 0 to 12 months, autumn ideas for refreshing play and the child's bedroom, and summer activities for toddlers. The shop offers 10% off the first order for those who subscribe to its newsletter, with access to exclusive offers, product launches and toy ideas.

Location and contact

Phone: 0113 481 0183 · Email: customercare@playfaire.co.uk