Otrium

Otrium, multinational online fashion outlet

Otrium is an e-commerce platform specialising in end-of-season fashion. It brings together hundreds of designer labels and popular brands on a single website and app, and offers discounts that, according to its own presentation, reach up to 75%. The company presents itself as a solution to clear unsold stock, with the stated aim that all clothing should end up being worn.

Catalogue and brands

The catalogue is organised by gender, with separate sections for women and men, and covers categories such as jeans, jumpers and cardigans, jackets, trainers, dresses and sportswear. Among the labels featured on the site are Chantelle, Marlies Dekkers, ARKET, & Other Stories, CARIUMA, Moschino, Vans, New Balance, adidas, AlphaTauri, White Stuff, Paul Smith, The Kooples, Guess by Marciano, PUMA, Livera, River Woods, LK Bennett, Catwalk Junkie, s.Oliver, Bronx, AllSaints, BA&SH and On, among others.

The offering includes outerwear, bags, boots and court shoes, lingerie, shirts, skirts, dresses, sports footwear and accessories. The site shows varying promotions that apply to selected brands and may be distributed via personal codes.

Business model and sustainability

The company maintains that a large part of fashion goes unsold and that its technology-driven model makes it possible to locate archive garments and ensure that every item is worn. Otrium holds B Corporation certification and publishes sections dedicated to ethical governance and ethical impact.

International presence

Otrium operates with different stores tailored to various markets. The site allows switching between the Netherlands, Germany, Belgium, rest of Europe, France, Italy, United Kingdom, Spain and Poland, with specific languages and currencies for each, including the euro and pound sterling.

App and customer service

The company has its own app for iOS and Android, and offers customer service sections on delivery, returns, payment information and a help centre. It also maintains corporate sections for blog, careers, partnerships and press room.