MOMINA

UK-based Pakistani designer fashion

MOMINA is a UK-based retailer established in 2018 that sells original Pakistani designer wear for women, men and children. The company presents itself as a distributor of 100% original designer garments and dispatches its orders from the UK, with free delivery on orders over £70 according to its website.

Its catalogue is organised into three main audiences — women, kids and men — and into sections for brands, new arrivals and sale, as well as seasonal winter, summer and Eid collections.

Ready-to-wear suits and occasion wear

The range focuses on ready-to-wear suits, including casual wear, party styles and wedding wear. The shop groups items by fabric type and finish, and includes two- and three-piece suits in fabrics such as lawn, chiffon, raw silk, jacquard, cambric cotton, poly silk, viscose, organza and velvet.

Among the brands and lines featured in the catalogue are Arfa Riwaj, Munira, HZ, Rangz, Sadabahar, Tawakkal, Adan's Libas, Casual Lite, Wardah Uzair, Raniya.H, Zarqun Kids, Heera's, Limelight, SIFA, Nureh and J., as well as MOMINA's own line.

Occasions and mother-and-daughter styles

The offering is aimed at celebrations and events in the Pakistani calendar, such as Eid, Shaadi, Mehndi and Walima. In this context, the company highlights matching mother-and-daughter outfits, sold under the Ally's "Lilly" line in children's and adult sizes, and a dedicated wedding wear section.

Men's and children's fashion

The men's section includes kameez shalwar and kurta trouser in casual and semi-formal versions, in blended fabrics and cotton. For children, the catalogue brings together embroidered lawn suits and skirts with blouses, among other options, in sizes ranging from 3-4 years to 14-15 years.

Catalogue prices and sizes

Prices published at the time of analysis are approximately between £19.99 and £109.99 depending on the item, with discounts indicated on several references. Available sizes vary by style and range from XS to XL for women and men, as well as age ranges for children.