Joe Browns

Joe Browns, fashion and home with its own identity from the UK

Joe Browns is a British retailer that sells clothing and footwear for women and men, accessories, jewellery and a line of homeware. Its catalogue is organised into four main areas —women, men, footwear and home— plus an outlet section and a new arrivals section, and is distributed mainly through its online store.

Women's fashion: from boho dresses to tailored jackets

The women's range includes dresses, skirts, blouses and shirts, tops, tunics and T-shirts, knitwear and cardigans, coats and jackets, blazers, waistcoats, leather jackets, jumpsuits, jeans and trousers, as well as swimwear. It includes specific lines such as the Petite collection, the Boutique collection, plus size clothing and a selection of denim styles. Among the featured products the store presents are autumn dresses, boho skirts, layering essentials, graphic T-shirts, maxi dresses, tunics, tea dresses, mini dresses, boho tops and matching shoes and bags.

Men's fashion and footwear

For men, the range comprises shirts, T-shirts and tops, polo shirts, Henley tops, tailoring, coats and jackets, blazers, leather jackets, waistcoats, jumpers and cardigans, hoodies and fleeces, jeans and trousers, plus an extended sizes line up to 3XL. The footwear section brings together boots, ankle boots, shoes, brogues, trainers and sandals, with separate sections for women and men and matching shoe and bag sets.

Home and themed collections

The home division includes bedding, candles and candle holders, cushions, home accessories, kitchenware and dining, rugs and doormats, furniture and storage, lighting and lamps, pictures and wall art, as well as garden items. The catalogue is also organised by collections —Dark Romance, Enchanted Journey and Bamboo Shadows— and by room, with sections for bedroom, living room and kitchen.

Sizes, payments and returns policy

The company offers extended sizes: up to size 24 for women and up to 3XL for men. It accepts payment in three instalments via PayPal and Klarna, as well as Apple Pay and Google Pay. The website advertises free returns within the UK.

Promotions and gifting

The site lists specific promotions, such as T-shirts two for £25 and graphic tees with £10 off when buying two. It has postal and email gift vouchers, and a Christmas gifts section with ideas for her, for him, Christmas decorations, stocking fillers and homeware, segmented by price ranges under £35, £50 and £100.

Editorial content and style guides

Joe Browns maintains an inspiration section with articles on fashion and style. Among the topics published are guides on what makes its tops unique, women's punk rock style, outfit ideas for concerts and festivals, how to give a vintage twist to modern tailoring, the art of layering knitwear, Christmas gift guides, the particularities of its knitwear, an interview with its menswear buyer, the design of its embroidered jumpsuit, how to wear skinny, wide-leg and flared jeans, English countryside style and ways to incorporate boho style into your wardrobe.