Edinco

Edinco, natural oral care and recyclable replacement heads

Edinco is a British sustainable oral care brand that operates primarily as an online store through edinco.co.uk. Its catalogue combines natural formulation toothpastes with recyclable electric toothbrush heads, under the motto of maintaining the daily routine without generating unnecessary waste.

The proposition is based on two product lines: brush replacement heads and toothpastes, organised in turn into two families with different approaches.

Recyclable toothbrush heads

The most distinctive focus of the catalogue is the recyclable replacement heads with whitening charcoal bristles, presented as compatible with Oral-B and Philips Sonicare handles. The company describes these heads as British-engineered with a precise fit for both systems, so the user keeps their usual handle and avoids discarding plastic. They are sold in replacement format and with plastic-free packaging, within a recycling cycle that the brand presents as 100% circular.

• Replacement heads compatible with Oral-B, with recyclable charcoal bristles.
• Replacement heads compatible with Philips Sonicare, with recyclable charcoal bristles.

Toothpastes: Maxdent series

The Maxdent series is presented as the clinical performance line, with formulas containing up to 97% natural ingredients and options that are SLS-free and fluoride-free. It includes references aimed at specific needs:

• Coconut activated charcoal whitening toothpaste with fluoride, formulated to remove surface stains, freshen breath and control tartar.
• Prebiotic toothpaste without SLS or fluoride, with inulin, fructose, seven natural extracts and peppermint and tea tree oils.
• Sensitive teeth toothpaste with potassium nitrate and fluoride, SLS-free, with clove oil and chamomile.

Toothpastes: Rose-Rio series

The Rose-Rio series is described as a botanical restoration line, with fluoride-free and mint-free toothpastes, certified organic and designed for homeopathic dental care routines. The brand highlights the use of high-purity organic oils in these formulas. Among the references are variants of damascena rose water and lavender water, both fluoride-free, mint-free and with xylitol.

Other formulations in the catalogue

Alongside the two main series, the catalogue brings together toothpastes with specific approaches: aloe vera with propolis without SLS or fluoride, presented as 98% natural and aimed at gentle gum care; matcha with xylitol without SLS or fluoride, with a green tea formula; and a sea minerals and spirulina toothpaste without fluoride with xylitol, aimed at those who care for their enamel. The store also organises the search by attributes such as plant-based toothpaste, oral microbiome support, xylitol, SLS-free or with fluoride.

Customer rating

The site shows an average rating of 4.7 out of 5 based on 441 reviews, and several products collect individual review counts, including the replacements for Oral-B and Philips Sonicare and the charcoal, prebiotic and sensitive teeth toothpastes.