eAura

eAura, online women's fashion with an American boho inspiration

eAura is an online women's fashion store with an American-inspired boho aesthetic and a catalogue designed to refresh your wardrobe with current pieces for different occasions. The store operates through its own website and offers shipping with free returns within 14 days, as stated in its purchase policy.

Garments and catalogue categories

The assortment is organised into major clothing and accessory blocks. At the top are knitwear and T-shirts, such as bodysuits, cardigans, blouses and shirts, sweaters and vests, sweatshirts and hoodies, and tank tops. The trousers and skirts category includes jeans in various fits (barrel, cropped, flared, skinny, jeggings and wide leg), shorts, joggers, leggings, trousers and mini, midi and maxi skirts, as well as skorts.

The dress offering is extensive: floral, knitted, leopard print, maxi, midi, party, short and T-shirt dresses. There are also playsuits and dungarees, co-ord sets with trousers, skirts and shorts, and outerwear such as blazers, coats, denim jackets, vests, jackets, kimonos and shackets.

Footwear, bags and accessories

The footwear and accessories section brings together boots, loafers, trainers, sandals and slippers. Featured items include leopard print thick sole sandals, beige woven crisscross sandals, unicorn slippers that light up, plush bow knot slippers, pink sequin heart shaped slippers, and leopard print fleece lined winter snow boots. Bags and purses include handbags, crossbody bags, shoulder bags, tote bags, backpacks and make-up bags. Accessories cover hair items, hats and caps, jewellery, socks and tights.

Party wear and plus sizes

The store has a dedicated party wear section, with party dresses, tops, skirts, trousers and jackets. The catalogue shows pieces such as a beige sequin long sleeve wrap V neck bodysuit, a rib knit top with ruffle sleeves and dotted mesh, a black velvet and mesh high neck blouse, a sequinned sleeveless top and open front or zip-up cropped jackets, also with sequins.

There is also a complete plus size line that replicates many of the main categories: trousers and co-ords, midi, maxi and mini dresses, sleepwear and loungewear, swimwear, blouses and shirts, long sleeve tops, sweaters and cardigans, sweatshirts and hoodies, and coats and jackets. Some visible examples are a Valentine's sweater with mock neck and lantern sleeves, a grey sweater with embroidered floral pattern and half zip, a pink sweater with pearl details and raglan sleeves, a velvet mini dress with puff sleeves, a velvet shirt with chest pocket and drop shoulders, and an oversized sweatshirt with floral patches and ribbed trim.

Sleepwear and loungewear

The night and relaxation section includes short pyjamas, loungewear sets and thermal pieces. Among the listed items are a ruffled tank top and heart print trousers pyjamas, a lounge set with drawstring hoodie and skinny pants, white thermal pyjamas with holly print, and a short pyjama set with ruffles and ric-rac trim in green stripes.

Shopping, payments and promotions

The store advertises a 20% welcome offer on your first order and accepts flexible payments via Clearpay, Klarna, Shop Pay, credit cards and PayPal. The site includes user account, login, registration and search sections, and shows a selection of products with prices in pounds sterling, such as the thick sole sandals at £15.99, the woven crisscross sandals at £25.99, the unicorn slippers at £8.00, the plush bow knot slippers at £8.99, the pink sequin heart shaped slippers at £16.99 or the snow boots at £28.99. In the party line, visible prices range from £19.99 for a sequinned sleeveless top to £30.99 for an open front cropped jacket or a zip-up jacket, including £20.99 for a rib knit top with ruffles or £21.99 for a black velvet and mesh blouse. In plus sizes, the amounts shown range from £24.99 for a velvet mini dress to £34.99 for a grey embroidered sweater. The night section includes pyjamas from £15.99 and loungewear sets up to £36.99.