Aurino & Co

Aurino & Co, design furniture direct to the customer in the UK

Aurino & Co is a British online retailer specialising in design furniture, flooring and decorative panels. Founded in 2024, the company presents itself as a UK family business that operates without a physical showroom: according to its account, it closed its former showroom in the West Midlands in 2023 and moved to selling exclusively online to eliminate the costs associated with a physical store and pass those savings on to the final price.

Catalogue by room

The range is organised by areas of the home and garden. In living room it includes corner sofas, fabric sofas, leather sofas, sofa beds, Turkish sofas, cinema sofas, coffee tables, TV stands, side tables, sideboards and mirrors. In dining it sells dining table and chair sets, dining tables in various sizes and shapes, marble, wood, ceramic and sintered stone tables, extendable tables, chairs, benches and bar stools. In bedroom it offers beds, mattresses and bedroom furniture. The catalogue is completed by standing, inset and media wall fireplaces, rugs, garden furniture, composite decking, composite fencing and a wide section of flooring and wall coverings.

Sintered stone and on-trend upholstery

The company highlights its line of sintered stone tables, which it describes as scratch, heat and stain resistant, with surfaces similar to those used in luxury hotel restaurants. It states that these products are available in materials such as sintered stone, ceramic and marble, with sizes from 1.4 to 2.4 metres and extendable options, from £499. In upholstery, the catalogue includes pieces such as the Tribeca corner sofa in oatmeal bouclé, the Nolita Bouclé Teddy sofa in latte and the Ludovica extendable dining table, with prices and 0% finance options that the website shows as a reference.

Flooring and panels

The flooring section covers laminate, LVT, SPC, herringbone, engineered wood, carpet and underlay for laminate and carpet. The company states that it calculates prices per square metre and that each product page includes a calculator to enter the room dimensions and obtain the number of packs, the price and the underlay needed. Among the references cited are Lignum Core Seashell Oak Herringbone, Kaindl Bravo Hickory High Gloss, Eurohome Art Pure Plus Colorado Oak and Polyflor Camaro Naked Blond Oak. In wall panels it offers acoustic, wood, WPC, metallic, marble, herringbone, 3D, brick and seamless PVC options, as well as ceiling cladding, mosaic and LED profiles.

Garden and outdoor

For outdoors, Aurino & Co sells composite decking that it describes as resistant to British weather, without rot, splinters or the need for annual staining, available in five finishes: black, brown, grey, khaki and oak. The company indicates a delivery time of three to seven working days for this product and offers matching cladding and profiles to complete the space.

Sales model and customer service

The company states that many of its sofas and tables come from the same UK and European factories that supply major retailers, and that its model consists of eliminating the middleman to offer lower prices than a physical store. Among the commercial conditions it publishes are free delivery on many items, no-quibble returns with a full refund within 28 days, secure payment via Stripe, Apple Pay and PayPal, price matching if the customer finds the product cheaper and 0% finance for eligible orders through Pay It Monthly, as well as the option to split payment with PayPal Pay in 3. Customer service is provided by phone, email and WhatsApp, and the company stresses that enquiries are answered by a member of the team and not a call centre.

Additional services and content

Aurino & Co offers buying guides on dining table materials, choosing sofas and wall panels. It has also established a collaboration with T'mara, from Interiors by T'mara, for interior design services, room mock-ups and styling ideas. The website includes an order tracking system using order number and email, as well as a blog and a newsletter to announce new collections.

Location and contact

Phone: 020 3355 8689 · Email: hello@aurino.co.uk