Elite Competitions

Elite Competitions, a British online competitions platform with luxury prizes

Elite Competitions is a UK-based company established in 2016 that runs an online competitions platform. Its proposition consists of selling entries for draws whose prize can be cash, vehicles, homes, luxury watches, technology or travel. The company itself presents itself as the original and leading provider of online competitions in the UK, a description that corresponds to its own account.

Ways to enter

The website catalogue is organised into several competition categories:

• InstaWin: most draws let you check the result instantly after selecting tickets and paying.
• Draws with an end prize: all competitions include a closing prize awarded by a live draw, broadcast on the website and its channels.
• Spin To Win: a wheel format with a prize pot.
• Daily Draws: daily draws resolved automatically at 22:00.
• Free To Play: free competitions, including an app-exclusive one with a Merlin gift card and other attractions, with free tickets available every two hours.
• Elite Club: a subscription programme with members-only draws, such as a £10,000 prize shared among five winners and a daily draw with 2,500 free winners.

The entry price shown on the site starts at a few pence per entry, with examples such as £0.01, £0.03, £0.04 or £0.05 depending on the draw.

Prizes listed in the catalogue

At the time of analysis, the website listed prizes such as a 2023 Porsche Cayenne with £5,000 in cash (£60,000 cash alternative), a Lamborghini Huracán STO with £10,000 (£300,000 alternative), a Porsche 911 992 Turbo S with a £100,000 cash alternative, a 2026 Lamborghini Temerario with a £260,000 cash alternative, a dream home bundle valued at £2 million with a £1.5 million cash alternative, and various cash pots of £10,000, £77,000 and £99,999. Luxury watches also feature, such as a 1p draw with a £95,000 prize pot, and a car wheel with a £310,000 prize pot. The company states that it works with well-known brands and companies to offer high-end products and experiences, and cites among its recent prizes a Rolex watch, a luxury holiday and a high-end car.

How the draws work and transparency

The process described by the company is divided into three steps: create an account and choose a competition, select the number of tickets through a random selection system ("lucky dip") and wait for the result, which on InstaWin is immediate and on the others is followed via the live draw. The company maintains that broadcasting the draws guarantees a fair and visible procedure for the entrant. Payment is made online and the entrant's name and numbers are entered into the draw.

Prize delivery and coverage

Elite Competitions states that all prizes are delivered free of charge to the winner and that delivery is handled by its own team, from a Rolex watch to a Lamborghini. Free delivery coverage extends across the whole of the UK, including Northern Ireland.

Structure and customer service

The website identifies a management and operations team with defined roles: managing director, chief operating officer, marketing, brand and community, subscriptions, product, content, design, photography, customer service, public relations, vehicle logistics, events and paid advertising. The company highlights the availability of its customer service team to answer questions. The site also includes links to terms and conditions, privacy policy, cookie policy, FAQs and a free entry method, and states that the service is for over-18s.

Location and contact

Phone: 01253 836633 · Email: info@elitecompetitions.co.uk