The Natural Rug Store

The Natural Rug Store: made-to-measure natural rugs manufactured in the United Kingdom

The Natural Rug Store is a British company dedicated to the manufacture of made-to-measure natural rugs. It has been operating since 2006 and presents itself as the original and leading company in the United Kingdom in its segment. Its activity is structured around a catalogue of natural materials and its own configuration system that allows customers to design the rug according to their needs.

Available materials

The catalogue is organised by type of natural fibre. The company works with sisal, jute, seagrass, coir, wool and sisool, a blend that combines sisal and wool. Each material has its own section within the online shop, allowing you to explore the options according to the characteristics of each fibre.

The Rug Builder: custom design

The central element of the offering is The Rug Builder, a tool that allows you to create made-to-measure rugs by selecting from a wide variety of natural materials. The company states that it provides access to hundreds of quality materials to configure each piece. In addition to creating from scratch, it offers fully customisable designs grouped into several collections: Classic, Trend, Sisal Colours and Striped. Customers can draw inspiration from the compositions shown on the website, which include rooms with rugs and with runners, and from there adapt sizes, materials and finishes.

Samples and purchasing process

The shop sends free samples to make it easier to choose the material and colour before ordering the rug. The website also publishes guides on size and fitting, care and cleaning, and on the suitability of each material according to use. Complementary services include cleaning kits and Intec stain protection. Delivery is free in the United Kingdom and there is the possibility of opening a trade account for professionals.

Manufacturing and company structure

The rugs are handcrafted in the United Kingdom, according to the company itself. The Natural Rug Store operates under Rug Couture Ltd, a company registered in England with company number 05728357.

Location and contact

Unit 1, Gregston Estate, Birmingham Road, Oldbury, West Midlands, B69 4EX, United Kingdom · Phone: 0333 222 6515 · Email: info@naturalrugstore.co.uk