Vivo Life

Vivo Life, vegan supplements formulated by health goal

Vivo Life is a plant-based supplement brand that presents its catalogue as clean and backed by scientific criteria, aimed at improving nutrient absorption and sustaining energy, strength and longevity. Its online store targets the UK market and organises its offering in two complementary ways: by health goal and by specific product.

Navigation by goal

The store groups its products according to the need the user is looking to address. The goal-based categories shown on the site are Energy, Mental Clarity, Performance & Fitness, Hair Skin and Nails, Longevity, Menopause Support and Vegan Diet. This structure makes it possible to find products without prior knowledge of the specific formulation.

Product catalogue

The product listing brings together the brand's main products:

• Pebble
• B12, vegan liquid complex
• Omega 3
• D3, with plant-based K2
• Perform Protein
• Clean Protein
• Collagen
• Meal Replacement
• Protein Bars
• Creatine
• Mindgrnd
• Ignite, functional energy
• Sustain, electrolytes

Formats and presentations

The catalogue combines liquid formats, such as the B12 complex and vitamin D3 with K2, with pouch powders for proteins and meal replacements, protein bars and capsules or powders for creatine and electrolytes. The site's product images show different presentations and flavours, including chocolate and vanilla, and the newly formulated protein appears in a chocolate version.

Bundle purchases and other sections

In addition to single-item sales, the website includes a discounted bundles section and a clearance section. The brand also runs a refer-a-friend programme, accounts for professionals and businesses in the sector, and a partnerships programme. It offers its own editorial content, with a news blog and a recipe section, and a help centre for frequently asked questions.

Presence in the UK market

Commercial activity is carried out through the domain vivolife.co.uk, with shipping and terms specific to the United Kingdom, and includes a discount for Blue Light cardholders. The brand also operates an international version of its store.