Applied Nutrition

Applied Nutrition, sports supplements and performance nutrition

Applied Nutrition is a sports supplement brand that operates an online store under the domain appliednutrition.uk. Its catalogue is organised around categories such as proteins, pre-workouts, creatine, hydration and intra-workout, bars and snacks, and health and wellness. The company presents itself as a provider of performance nutrition for athletes and sells its products with free UK delivery on orders over £45.

Proteins and weight gainers

The protein section includes whey isolate, beef protein, vegan protein, clear protein, weight and mass gainers, casein or night-time protein, diet whey and samples. Featured products include Critical Whey Protein, available in 13 flavours; ISO-XP, a whey isolate with 12 flavours; BEEF-XP Clear Beef Protein Isolate, with 11 flavours; Diet Whey Protein, in 5 flavours; and Essential Protein, with 11 flavours. The catalogue also shows Protein Wafers in 4 flavours.

Pre-workouts and the ABE line

Applied Nutrition sells the ABE (All Black Everything) range, which includes a pre-workout powder with 15 flavours, performance pre-workout cans with 12 flavours and ABE Pump, a stimulant-free formula available in 5 flavours. The pre-workout category is completed with powders, cans, caffeine-free versions, shots, gels and samples.

Creatine, hydration and wellness

The company offers creatine in several formats: monohydrate powder with 4 flavours, effervescent monohydrate tablets with 2 flavours, monohydrate with peptide, creatine HCL, creatine with HMB and creatine in chewable format with 5 flavours. In hydration and intra-workout there are electrolytes, powders, stick packs, tablets and drinks, as well as aminos, energy boosters and bottles. The health and wellness section includes collagen, vitamins and minerals, GLP-1 friendly products, greens and gut health, hormone and performance, and sleep, joint and organ.

Brand ranges and programmes

The site organises part of its offering by range: ABE - All Black Everything, Endurance, GLP-1 Friendly, Informed-Sport Solutions, the Coleen Rooney range, 40+ Wellness Range, Vitality, Accessories and Bodyfuel. The company mentions a coach partnership programme, partnership agreements, an affiliate programme and a blog. It also has a deals section.

Online sales and coverage

The store operates with prices in pounds sterling and allows you to select a country or region from multiple European and Middle Eastern markets, as well as the United Kingdom. The site displays a notice of free UK delivery for orders over £45 and offers the possibility of creating an account to speed up the checkout process.