Factory Direct Flooring

Factory Direct Flooring, British flooring retailer with nationwide delivery

Factory Direct Flooring is a flooring retailer based in Nuneaton (Warwickshire, United Kingdom) that operates mainly through its online store and distributes throughout the country. Its catalogue is organised around six product families: laminate, roll vinyl, LVT (luxury vinyl tiles), herringbone, engineered wood and solid wood. The company presents itself as a price alternative to traditional high street shops, with advertised discounts of up to 60% off typical UK market prices.

Flooring catalogue and reference prices

The site shows starting prices per square metre for each category: laminate from £9.99/m², herringbone from £8.99/m², LVT from £18.97/m², solid wood from £53.98/m², engineered wood from £26.99/m² and roll vinyl from £8.99/m². These figures correspond to the catalogue published at the time of the analysis and may vary.

Within each family, the selection is filtered by colour (oak, light, dark, white, grey, black), effect (herringbone, stone, concrete, Spanish tile, mosaic, slate, marble), installation type (glue down, click, SPC), use (commercial, water resistant, waterproof, heavy duty) and room (kitchen, living room, bedroom, bathroom, dining room, hallway, conservatory).

Brands and featured ranges

The catalogue includes own-brand and third-party brands. In engineered wood there are Abbey, Loire, Naturalle and Manor Collection; in LVT, Aqua Plank, Aqua Plank Ultra, Aqua Plank Herringbone, Engrave, Hyper Loc and Chic Parquet; in vinyl, Ecostep, Eprosafe, Texstep, Ultrafelt, Toughtex, Trojan, Smartstep, Cosystep and Safety Flooring; in laminate, Prestige and Embrace; and in herringbone, Prestige Herringbone, Embrace Herringbone, Aqua Plank Herringbone and Chic Parquet.

Accessories and complementary products

In addition to flooring, the company sells a line of accessories: underlay for laminate, solid wood, engineered and click vinyl; cleaning and maintenance products for laminate, real wood and vinyl; entrance matting; transition profiles for laminate, engineered, solid wood and vinyl; adhesives for solid wood and vinyl; skirting boards; and general cleaning and maintenance items.

Customer service and shopping experience

The store offers free samples with first-class delivery, a room visualiser to preview the flooring, delivery date selection and nationwide delivery in the UK. It also offers interest-free payment in three instalments. The company holds a rating of 4.5 out of 5 based on 2,213 verified reviews on Trustpilot, according to the data shown on its website.

Advice centre and guides

The site includes an advice centre with installation guides (laying laminate, vinyl, solid wood and engineered wood, measuring your floor and the necessary tools), buying guides (how much laminate you need, the best laminate, whether you need underlay for vinyl, choosing between skirting or beading), maintenance (cleaning laminate, caring for engineered wood, vinyl and solid wood, laminate restoration) and inspiration (laminate flooring colour guide, best floor edging options, matching your furniture to your floor, what type of floor you need).

Promotions current at the time of the analysis

The website advertised a September spend and save campaign with 10% off purchases over £300 and 15% off purchases over £750, applicable with the code SEPTSAVE and valid until 2 October 2026, according to the terms stated on the site itself.

Location and contact

Phone: 0330 100 00 15 · Email: info@factory-direct-flooring.co.uk · Hours: 09:00 - 17:00 Mon - Fri CLOSED Sat CLOSED