The Cake Decorating Company

The Cake Decorating Company brings ingredients, tools, and finishing supplies together in an online store for home bakers and people making cakes to order. Its catalog covers both the recipe and the final presentation, from pans and mixes to food coloring, edible decorations, boxes, and display stands.

Baking supplies include cake and brownie mixes, pans, trays, parchment, utensils, rolling pins, confectioners’ sugar, flavorings, toppings, and products for buttercream and frosting. That range lets customers handle the batter and several finishing details in one order.

Decorating products include fondant, marzipan, flower and modeling pastes, liquid, gel, paste, and powdered colors, sprinkles, edible flowers, glitter, edible paints, and printed icing sheets. The store also carries cake toppers, candles, and supplies for weddings, birthdays, baby showers, and seasonal celebrations.

Tools span piping tips and bags, couplers, cutters, stamps, molds, stencils, modeling tools, smoothers, turntables, dowels, floral wire, and sugar-flower tools. For assembling and transporting baked goods, the catalog includes boxes, boards, drums, stands, bags, and other presentation supplies.

The company lists more than 6,000 products and over 100 brands, alongside 17 exclusive brands and 11 owned brands. The catalog includes names such as Wilton, PME, Renshaw, FunCakes, Colour Mill, Dr. Oetker, and Karen Davies; availability varies by item.

The business began in 2009 as a family-run eBay store and later expanded its catalog and direct-sales channel. Its About page describes it as the UK’s largest retailer of cake decorating supplies, a claim made by the company; it also highlights 2025 awards from the Cake & Bake International Awards and the D’Licious Magazine Awards.

Alongside products, the store publishes recipes, tutorials, and inspiration, and offers customer support by phone, email, and chat. The selection serves everyone from someone decorating a first cupcake to bakers looking for specialized tools, edible printing, or professional brands in one catalog.

The Nottingham address is the collection site for online orders, not a store where visitors can browse shelves. The company asks customers to wait for an email confirming that an order is ready before coming in; it also advertises same-day dispatch for orders received before 4:30 p.m., under its published terms.