i4me Limited

i4me Limited, insurance broker for non-standard properties in the UK

i4me Limited is an insurance broker based in Norwich (Norfolk) that focuses on the UK investment property market. Founded in 2016 by Matthew Durrant, its current managing director, the firm presents itself as an innovative broker specialising in covering situations that conventional insurers tend to reject or find difficult to price. Its range covers everything from static caravans to castles, according to the company's own description.

The company works with a select panel of leading insurers with whom it maintains close relationships and shares product development ideas. According to its presentation, this allows it to offer specific policy terms and wordings that are only available through i4me. Customer service is provided from a UK call centre, with the option to buy and get a quote online or speak to an adviser in person.

Specialisation in holiday lets and unusual properties

The broker's main focus is holiday lets, although its offering extends to a wide spectrum of residential and commercial properties. Among the covers it provides are:

• Insurance for UK holiday homes and second homes.
• Holiday let insurance, with comparison of bespoke products that include public liability, malicious damage and loss of profit.
• Unoccupied home insurance, with protection for properties left empty due to sale, probate or renovation.
• Thatched home insurance.
• Listed home insurance.
• Airbnb host and short-term rental insurance.
• Bed & breakfast insurance.
• Static caravan insurance.
• Landlord insurance, including residential, student and DSS tenant lettings.
• Commercial property insurance.
• Business insurance.
• Overseas holiday home insurance.

Client profile and claims management

The company serves property owners whose characteristics make it difficult to take out standard policies: thatched roofs, listed status, prolonged periods of vacancy, tourist use or letting to specific groups. i4me does not handle claims directly, but offers assistance to clients during the process to ease the burden of a claim.

The broker states it has served over 50,000 customers across the UK and has accumulated approximately 10,000 excellent reviews on platforms such as Trustpilot, Google and Reviews.io. At the time of analysis, its website showed a score of 4.85 out of 5 based on 9,379 reviews, with a 99% customer recommendation rate. The company also indicates that its team has over 200 years of combined experience in the sector.

Founder's background and service model

Matthew Durrant began his insurance career in 2004 as an office junior at a local broker. Over time he took on management, product development and service delivery responsibilities, and held several leadership positions. In 2012, the firm he worked for was acquired by a large consolidator and Durrant was retained as regional operations director and later as schemes director. According to his account, the experience showed him the difficulties of maintaining a personalised service at scale, which led him to found i4me in 2016 with a model that prioritises direct contact and accessibility.

The company insists that customers can always speak to a person, a feature it considers a differentiator from competitors. It offers online quoting and purchasing, as well as the option to request a callback. Telephone service hours are Monday to Friday, 8:30am to 6pm.

Regulation and corporate details

i4me Limited is authorised and regulated by the UK Financial Conduct Authority (FCA), with firm reference number 971687. Its registered office is at 295 Aylsham Road, Norwich, Norfolk, NR3 2RY. The website is aimed at UK-based customers and subject to the UK regulatory regime.

Location and contact

295 Aylsham Road, Norwich, Norfolk, NR3 2RY · Phone: 0800 4701881 · Email: info@i4me.co.uk