Norwich Trust

Norwich Trust, unsecured loans for UK homeowners

Norwich Trust is a direct lender based in Norwich (Norfolk, England) specialising in unsecured personal loans for UK homeowners. The company was incorporated in 2020 and began operating under the Norwich Trust brand in 2024. It is part of the Norfolk Capital Group, which has over thirty years of experience serving people who have been declined by high street lenders or who have a less-than-perfect credit history.

The entity is authorised and regulated by the Financial Conduct Authority (FCA) under reference number 979682, and is registered with the Information Commissioner's Office under code ZB346729. Its registered office is at 25-27 Surrey Street, Norwich, Norfolk, England NR1 3NX.

Products and lending terms

The company's range focuses on loans for homeowners, not secured against their property, with amounts from £3,000 to £25,000 and terms of 36 to 60 months. The company presents itself as a direct lender, not a broker, and charges a £299 fee that is added to the loan amount and spread across the monthly repayments, with no upfront costs for applying for finance.

The representative example published by the entity corresponds to a £15,000 loan over 72 months at a fixed rate of 27.9% APR: monthly repayment of £402.79, fixed annual interest rate of 24.00%, interest payable of £13,701.88 and a total repayable of £29,000.88, including a £299 lender fee.

In addition to homeowner loans, the website lists other lines: unsecured loans, personal loans, loans for customers with bad credit, debt consolidation, long-term loans, vehicle loans and wedding loans.

Application and assessment process

Applications are made online. The applicant must provide digital bank statements through Experian's Affordability Passport, a tool that allows bank transactions to be shared securely with regulated financial service providers. The company states that the initial eligibility check is a soft search that does not affect the credit score and is not visible to other entities; if the loan is approved, that check becomes a hard search and may appear on the credit file.

Underwriters review each application, usually within one working day, and if approved, funds are released within one working day as well. The entity stresses that all loans are reviewed by a person and not by an automated system.

Customer profile and eligibility criteria

Homeowners in the UK can apply for finance, whether they have a mortgage or own their home outright, as long as they are named on the property deeds. The company targets those looking to consolidate debts into a single monthly payment, fund home improvements, cover unexpected expenses or other financial goals.

Norwich Trust states that it assesses the person behind the credit file and not just the record, and maintains that its rates depend on the amount and term requested, not on the credit score, so the rate offered is the rate applied. The entity also notes that it can help rebuild a customer's credit score.

Referral to partners and applicant rights

If Norwich Trust cannot grant the loan, it may offer the applicant the option of being referred to one of its trusted lending partners. The referral is voluntary and information is only shared with the partner if the customer gives consent.

The applicant can change their mind at any time before the loan completes. If it has already completed, they have 14 days to notify and must repay the total loan amount within 30 days.

Reviews and customer service

The company highlights its Excellent rating on Trustpilot, which it attributes to its commitment to customer service. The website includes a blog with content such as a comparison between secured and unsecured loans, and offers existing customers a portal to manage their loan, make payments, check the budget planner or request additional funds.

Location and contact

25-27 Surrey Street, Norwich, Norfolk, England NR1 3NX