AssureDNA

AssureDNA: at-home relationship DNA tests

AssureDNA is a British company specialising in at-home relationship DNA tests. Its catalogue includes paternity, maternity, sibling, grandparent and aunt/uncle tests, all with sample collection kits using a cheek swab that the user sends to an accredited laboratory. The company is part of the AttoGroup, dedicated to health technology and diagnostics.

Available tests and catalogue prices

The website shows six main tests, with prices reflecting a 20% promotion valid at the time of scanning:

• At-Home DNA Paternity Test: analyses the biological relationship between father and child. Promotional price of £87.20 (previously £109).
• At-Home Sibling DNA Test: for relationships between full and half siblings. Promotional price of £124 (previously £155).
• At-Home Grandparent DNA Test: evaluates the relationship between grandparents and grandchild. Promotional price of £124 (previously £155).
• At-Home DNA Maternity Test: confirms the relationship between mother and child. Promotional price of £99.60 (previously £124.50).
• At-Home Aunt DNA Test: analyses the relationship between an aunt and her niece or nephew. Promotional price of £124 (previously £155).
• At-Home Uncle DNA Test: analyses the relationship between an uncle and his niece or nephew. Promotional price of £124 (previously £155).

The company also mentions cousin tests among the available options, although it does not detail their price. Results are delivered within 5 to 7 working days from receipt of the samples at the laboratory, and orders placed before 2pm are dispatched the same day. Shipping is free within the UK and kits can also be sent internationally on request.

Analysis process and accreditation

The testing process consists of four steps: order the kit, collect the samples with the included swabs, return them to the laboratory using the prepaid packaging and receive the results. AssureDNA states that its laboratory is UKAS-accredited, which guarantees standards of accuracy and reliability in relationship tests. The company claims that its tests achieve over 99.99% accuracy in paternity and relationship testing. For legal tests, which require a chain of custody, the company refers to its sister company AttoLife.

Confidentiality and consent

The company emphasises confidentiality: all samples and results are handled securely and shared only with authorised individuals, in accordance with UK privacy laws. In the case of children under 16, consent is required from a person with parental responsibility, normally the mother; the father can give consent if he is named on the birth certificate or if he was married to the mother at the time of birth, and documentation proving this will be requested. UK legislation requires the consent of all persons undergoing the test, so samples are not processed without proper authorisation.

Track record and customer service

AssureDNA presents itself as a pioneer in the sector, with more than 20 years of experience in DNA testing. The company claims to have served more than 100,000 customers in the UK. It has a customer service team dedicated to guiding users throughout the entire process, from initial questions to the delivery of results. The company also offers a free kit replacement service if the sample arrives contaminated or is poorly collected.

Frequently asked questions

The website answers common questions: at-home tests usually use a cheek swab; accuracy exceeds 99.99% in paternity and relationship testing; results are delivered within 3-5 working days after receipt of the samples, with the possibility of an express service for an additional cost; and legal tests must follow strict chain-of-custody procedures. The company also clarifies that it cannot process samples without the consent of all parties involved.

Location and contact

AttoLife Ltd, Lamas Road, Badersfield, Norwich, England, NR10 5FB, UK · Phone: 02035 511486 · Email: info@assuredna.co.uk