Bell of Northampton

Bell of Northampton, a benchmark in home equipment since 1898

Bell of Northampton is a retail establishment specialising in kitchens, bathrooms, fires, stoves and BBQs, based with a showroom on Kingsthorpe Road, Northampton. The company states it has been trading since 1898 and its main store covers 25,000 square feet, where it displays international home equipment brands.

Specialist departments

The business is organised into several distinct product areas:

• Kitchens: Häcker, Mackintosh and Nicholas Bell kitchens and bespoke kitchens, plus Corian and Koinor worktops and furniture, appliances from Bora, Fisher & Paykel, Miele, Neff and Siemens, and taps from Franke, Perrin & Rowe, Riobel and Quooker.
• Bathrooms: sanitaryware and furniture (basins, baths, toilets, shower trays, enclosures, heated towel rails, mirrors and vanity units), taps and showers, and accessories such as grab bars, towel holders, baskets and dispensers. It works with brands including HIB, Keuco, TOTO and Villeroy & Boch, among others.
• Fires and stoves: electric, solid fuel (wood burning and multi fuel), gas (conventional flue and balanced flue) and bioethanol models, in inset, freestanding, contemporary and traditional versions. It distributes brands such as ACR, Barbas, Charnwood, Dovre, Evonic, Focus, Jøtul, Nordpeis, OER, Onyx, Rais, Scan, Solus and Stovax, and offers a design and installation service, including media walls.
• BBQs and outdoor: charcoal, gas, pellet and smoker grills, pizza ovens, portable and modular BBQs, outdoor kitchens and fire pits, with accessories such as pizza stones, sauces, tools, thermometers and covers. Brands include Broil King, Bull, Calor, Gozney, Kamado Joe, Masterbuilt, Ooni, Pit Boss, Traeger, Weber and Yeti.
• Tiles and flooring: Amtico, Bell Platinum Collection, Original Style and Villeroy & Boch.

Kitchen and bathroom design and installation

The company has a design team that creates bespoke kitchen and bathroom projects tailored to the customer's lifestyle, and its own installation team that manages the execution of the work. The service is presented as comprehensive support, from design through to final installation.

Concessions and services within the showroom

The showroom houses concessions and associated spaces: IOS Lighting (lighting), Luxe Cookshop (kitchenware), Mills & Kinsella, The Rose Gallery (art) and RAW Landscaping & Design (landscaping and outdoor design). It also includes the Love Lunch @ Bell café, which serves breakfasts, lunches, homemade cakes, teas and barista coffees, with local ingredients and baking in an Aga.

Events and shopping experience

Bell of Northampton organises events for customers, such as interactive cookery classes, art exhibitions, BBQ days and Christmas shopping evenings. The company describes its offering as more than a home store, with the aim of providing an enhanced shopping experience.

Shipping and online shopping

The online store offers free UK mainland shipping on orders over £50 and a free click and collect service. It also offers payment via PayPal Credit for online orders. The catalogue includes a clearance section with products for fires, stoves, BBQs, outdoor and bathrooms.

Location and contact

Kingsthorpe Rd, Northampton NN2 6LT · Phone: 01604 777500 · Email: onlinesales@abell.co.uk