Core Balance

Core Balance, fitness equipment for training at home

Core Balance is a British online store specialising in home fitness equipment. Its catalogue is organised around four main areas — mats, yoga and Pilates, strength and recovery — and is complemented by a fitness and balance section, a cardio section and a bulk-buy line. The company presents itself as an affordable fitness option suitable for all levels, and is based in Devon, in the United Kingdom.

The store's operation includes free shipping on all orders and same-day dispatch for purchases made before 14:00. The site also displays a rating of 4.6 out of 5 based on 5,743 reviews, and a score of 4.7 on Trustpilot.

Mats and yoga and Pilates equipment

Mats are one of the cornerstones of the catalogue, with variants for yoga, for Pilates and for multi-purpose use. Featured products include the NBR Pilates mat, available in several colours and priced at £15.99, as well as a large-format exercise mat at £36.99.

The yoga and Pilates section is completed with specific equipment for both disciplines, a category the store groups under the heading “Yoga & Pilates” and which includes both Pilates accessories and yoga equipment.

Strength, recovery and balance

The strength section offers hex neoprene dumbbells, sold in pairs ranging from 1 to 10 kg and priced from £9.99. The selection also includes kettlebells, resistance bands and weighted balls.

The recovery section focuses on rollers, with a grid foam roller at £14.99. The catalogue also includes gym balls in sizes 45, 55 and 65 cm, from £14.99, within the fitness and balance section, alongside a cardio category.

Bulk purchase and business programme

Core Balance has a bulk sales line (“Bulk-Packs”) aimed at wholesale purchasing. At the same time, it runs a Partner Programme aimed at businesses to facilitate access to fitness equipment, with discounts of up to 20% across the entire range. The website has a specific access for business customers.

Corporate identity and history

The store operates under the company name This Is It Stores Ltd, with company registration number 02873284 and VAT number GB 631120694. Its postal address is Amy House, 1 Wentworth Road, Heathfield Industrial Estate, Newton Abbot, Devon. The company states its base is in Devon and its activity is carried out through e-commerce.

The site includes a timeline of milestones starting in 1996 and running to 2020, although the material does not detail the content of each stage. The company also publishes a blog and legal sections on privacy, terms of sale, cookies, WEEE regulations and a modern slavery statement.

Customer service and payment methods

Customer service is handled by phone and email, with a response time to messages of two working days. The store accepts American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Visa and Klarna, and offers a contact form and a stock notification service.

Location and contact

This Is It Stores Online, Amy House, 1 Wentworth Road, Heathfield Industrial Estate, Newton Abbot, Devon TQ12 6TQ · Phone: 0345 519 1599 · Email: sales@corebalance.co.uk