AWD-IT

AWD-IT, gaming PC specialist in Newcastle-under-Lyme

AWD-IT is a British store dedicated to the sale of gaming computers, components and peripherals. Its catalogue is organised around pre-built systems and custom configurations, with options for express build times and next-day delivery. The company operates from its premises in Newcastle-under-Lyme, Staffordshire, and serves both individuals and businesses.

Pre-built and custom gaming systems

AWD-IT's catalogue includes a wide range of pre-built gaming PCs, with models featuring Intel Core Ultra processors, AMD Ryzen and NVIDIA RTX and AMD Radeon graphics cards. Examples shown by the store include configurations such as the AWD-IT Special Edition with Intel Core Ultra 5, NVIDIA RTX 5070 12GB, 32GB DDR5 RAM and 1TB SSD, or the AWD-IT Atlas with AMD Ryzen 5 and Radeon RX 9070 XT 16GB. Most of these systems are offered as "built to order", meaning they are assembled according to the configuration chosen by the customer.

In addition to standard models, the company sells special editions and systems aimed at specific games, with dedicated sections for titles such as Valorant, Fortnite, League of Legends, Call of Duty: Warzone 2 and Minecraft. It also has a line of business PCs and systems with next-day delivery service.

Components, monitors and peripherals

Alongside complete computers, AWD-IT sells individual components for those who prefer to build or upgrade their own system. The components catalogue includes AMD and Intel processors, memory from brands such as Corsair, Crucial, Adata and G.Skill, cases from Corsair, Phanteks and Cooler Master, M.2 and SATA SSDs, AMD, NVIDIA and Intel graphics cards, air and liquid cooling systems, power supplies, Seagate and Western Digital hard drives, ASUS, MSI and Gigabyte motherboards, and wired and wireless networking solutions.

The store also offers gaming monitors from manufacturers such as Gigabyte and MSI, with curved, ultrawide, OLED and 4K options. The peripherals and accessories section includes keyboards, mice, mouse pads, headsets and gaming chairs from brands such as Razer, Corsair and ASUS, as well as simulation products: cockpits, wheels, motion platforms, flight stands and additional accessories. Operating systems, office software and VPN and security solutions complete the range.

Brands and featured products

AWD-IT works with a wide range of brands in the sector, including NVIDIA, Corsair, MSI, Cooler Master, Western Digital, AMD, ASUS, Gigabyte and NZXT. The store organises part of its catalogue around these brands, with dedicated sections for MSI, Corsair ICUE, ASUS, AMD and NVIDIA RTX gaming PCs, among others.

The site also shows a deals section that includes open box or B-grade products, with examples such as Corsair Vengeance DDR5 memory kits, Phanteks cases with integrated liquid cooling or Thermaltake SWAFAN fans. Some of these items appear as out of stock at the time of analysis.

Services and purchase conditions

The company offers free delivery to mainland UK and additional next-day delivery services. Gaming systems come with a three-year warranty covering parts and labour. AWD-IT has financing through Klarna, available at checkout, and financing options with Novuna. For businesses, the store channels wholesale enquiries or bulk orders through a dedicated B2B email address.

The site includes a blog with content aimed at PC gamers, such as guides on recommended hardware for iRacing in 2026 or explanations about graphics drivers. The company also maintains a returns and warranty policy, and offers technical support and customer service via phone and form.

Corporate details and location

AWD-IT operates under the company name ADMI Limited, registered in England with number 05981051 and VAT number GB 897 5199 48. Its physical store is located at Unit 2 Rosevale Business Park, Newcastle-under-Lyme, Staffordshire, postcode ST5 7UB. Opening hours are Monday to Friday 9:30am to 5pm, and it is closed on Saturdays and Sundays. The company offers in-store collection and has a live chat service, although at the time of analysis this was temporarily unavailable due to a change of provider.

Location and contact

Phone: 01782 450 573 · Hours: Mon-Fri: 9:30am - 5pm Sat/Sun: Closed