Perfectcharm

Gold and silver charms from the Birmingham Jewellery Quarter

Perfectcharm is an online shop specialising in sterling silver and gold charms, selling online since 2004. The charms are made by a family business based in the Birmingham Jewellery Quarter, established in 1865. The company operates from Wirral and is run by Georgina Bellis.

The catalogue is organised into sterling silver and gold, with charms available in 9 carat (yellow, white and rose) and in 18 carat yellow gold. Most charms can be made to order in these metals, and some gold designs are kept in stock for immediate dispatch.

Types of charms and collections

The range covers a wide variety of themes, in both silver and gold. Categories include animals, babies and christening, bikes, birds, birthdays, boats, children, Christmas, crosses, dance and skate, dog and cat, Easter, fashion, food and drink, gardening, graduation, Halloween, hobbies, horse, household, initial letters (in large, large italic and small italic formats), numbers, music, planes and helicopters, seaside, sport, travel, Valentine and love, vehicle, winter and zodiac.

Charm bracelets (in silver and gold) and necklaces, both silver and gold, designed to hold charms are also sold.

Personalisation: engraving and birthstones

Perfectcharm offers a hand engraving service carried out by a master craftsman. Some charms, such as heart tags and discs, are designed specifically to be engraved, but any charm with a flat surface can be engraved.

Many charms can also be hand set with genuine birthstones. The selection includes garnet (January), amethyst (February), aquamarine (March), diamond (April), emerald (May), pearl (June), ruby (July), peridot (August), sapphire (September), pink tourmaline (October), topaz (November) and turquoise (December).

Print jewellery: fingerprint, handprint and footprint

The company makes personalised jewellery from fingerprints, handprints and footprints, hand made on the Wirral. This line also includes print cufflinks, memorial ink print jewellery and paw print jewellery. The materials available for these pieces are 9 carat gold in yellow, white or rose.

Background and additional services

The family business that makes the charms was founded in 1865, while Perfectcharm's online sales began in 2004. The company also runs Silver Clay Courses. Services mentioned on the site include a lifetime soldering service, hallmarking and order shipping.

Location and contact

PO Box 188 Neston CH33 9FD · Phone: 07790602885 · Email: info@perfectcharm.co.uk