Aromara

Aromara, fragrances inspired by designer perfumes

Aromara is an independent British brand specialising in the sale of its own fragrances inspired by the olfactory character of well-known designer perfumes. The company operates exclusively through its online store and sells its products in the United Kingdom, with free delivery on orders over £45 and delivery within two working days.

The brand presents itself as a lower-priced alternative to the original perfumes: its catalogue starts at £6.99 and offers 50 ml formats for £40. According to the information on its own website, its formulas reach a concentration of 35% extrait and a longevity of more than seven hours, with a money-back guarantee if that duration is not met.

Catalogue and olfactory references

The range is organised by gender —women, men and unisex— and by inspiration brand. Among the best-selling references are Eventus, inspired by Aventus by Creed; Imaginaire, inspired by Imagination by Louis Vuitton; Maracuda, inspired by Oud Maracuja by Maison Crivelli; Nomade, inspired by Ombre Nomade by Louis Vuitton; Altair, inspired by Althair by Parfums de Marly; Tonkara, inspired by Arabians Tonka by Montale; and Solvage Noir, inspired by Sauvage Elixir by Christian Dior.

The store lists inspirations from brands such as Al Haramain, Amouage, Arabian Oud, Armani, Azzaro, BDK Parfums, Boadicea, Britney Spears, Bvlgari, Byredo, Carolina Herrera, Chanel, Clive Christian, Creed, Dior, Diptyque, Essential Parfums, Ex Nihilo, Frédéric Malle, Giardini di Toscana, Givenchy, Gissah, Guerlain, Initio, Jean Paul Gaultier, Jo Malone, Kayali, Kilian, Lancôme, Lattafa, Le Labo, Lorenzo Villoresi, Louis Vuitton, Maison Asrar, Maison Crivelli, MFK, Mancera, Marc Antoine Barrois, Matière Première, Memo Paris, Montale, Mugler, Nasomatto, Nishane, Oman Luxury, Paco Rabanne, Parfums de Marly, Penhaligon's, Prada, Reef, Roja, Serge Lutens, Sospiro, Stéphane Humbert Lucas, Tiziana Terenzi, Tom Ford, Valentino, Versace, Viktor & Rolf, Xerjoff and YSL, among others.

Promotions and purchase format

The website automatically applies a multi-buy promotion: when purchasing three 50 ml perfumes, the cheapest one is free. The same mechanic extends to other combinations —two plus one, four plus two and six plus three—. In addition, the company offers an advisory service called "Find your scent", through which the customer indicates a perfume they like and the brand suggests an equivalent within its catalogue.

Shipping, returns and guarantee

Shipping is free on orders over £45, with standard delivery in two working days. For purchases over £100, the company offers free next-day delivery if the order is placed before 16:00 Monday to Friday. The brand declares a 60-day money-back guarantee and a simplified returns policy.

Ratings and activity

The brand shows an average rating of 4.5 out of 5 based on 1,489 customer reviews from the United Kingdom. Aromara Limited is registered in England and Wales with company number 17321901 and operates from addresses in Mildenhall and Luton.

Independence and brands mentioned

Aromara defines itself as an independent fragrance brand with no affiliation, association or connection with the designer houses whose names appear in its catalogue. Those mentions are used solely to describe the olfactory inspiration of its creations, and the registered trademarks belong to their respective owners.

Headquarters and locations

Main location: Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom · Phone: +447916677849 · Email: sales@aromara.co.uk · Hours: Monday to Friday 09:00 to 18:00 GMT

Luton location: 16 Tenby Drive, Maidenhall, Luton, LU4 9BL, United Kingdom