Skiddle

Skiddle, ticketing and event guide in the United Kingdom

Skiddle is a British ticketing and event guide platform that has been operating since 2001. Its catalogue spans concerts, club nights, festivals, comedy, theatre and arts, as well as leisure experiences such as dining, family activities, cinema, exhibitions, tours and hobbies. The company presents itself as a primary official ticketing agency and as an independent alternative to the major operators in the sector.

Event types and music genres

The music offering is organised by genre. In live music, it includes rock & metal, indie & alternative, hip hop & R&B, reggae & dancehall, electronic, pop, funk & soul, and folk & blues. In the clubs section, categories include house & techno, UKG & bass, EDM, funk, soul & disco, trance & hard dance, hip hop & R&B, reggae, dub & dancehall, and pop, rock & indie.

Festivals are classified by type: dance music festivals, rock and indie festivals, boutique festivals, budget festivals, family friendly festivals, international festivals and UK festivals. The platform also includes a festival finder and a dedicated Ibiza calendar.

Geographic coverage

The guide allows users to explore events by city. Among the UK and Irish cities listed are Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Dublin, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Oxford, Sheffield and York. The company notes that it also covers events in cities across Europe.

Proprietary features and service approach

Skiddle highlights two features developed from customer feedback: Re:Sell and Cool:Off. The company states that its model aims to reduce queues, speculative resale and sold-out signs, with the goal of getting more tickets to fans. It describes itself as an independent company rather than a large corporation, and offers telephone support on a local rate number and online chat.

Activity data and positioning

According to information from the platform itself, it has accumulated more than 17 million tickets sold and more than 4.3 million customers. The company presents itself as a primary official ticketing agency and declares its support for the Fanfair Alliance, as well as a sustainability approach under the slogan «More Than A Ticket». Its website features five-star ratings on reviews.co.uk.

Services for organisers and the public

In addition to ticket purchases, the platform offers services aimed at promoters: online ticket sales, festival ticket sales, New Year's Eve ticket sales, an affiliate programme, a sales representative programme and an API for developers. For the public, it provides a gift card, order history and ticket printing.