Plan Your Baby

Plan Your Baby, virtual fertility and pregnancy clinic in the UK

Plan Your Baby presents itself as a virtual fertility and pregnancy clinic serving patients across the UK. Its model combines medical care, transparent pricing, and continuous support, with the stated aim of helping people plan their family with clarity. The clinic claims to be the only one in the UK offering IVF and fertility treatments tailored to the patient's lifestyle, with a personalised support approach.

The entity operates with a network of more than 450 partner locations in the UK and states it has treated more than 1,000 patients. Its offering includes a dedicated doctor and nursing staff, care seven days a week, communication via WhatsApp and email, at-home nurse visits for blood tests, same-day results for most tests, medication home delivery, online booking, and video consultations. The clinic also mentions clear pricing with no hidden costs and automatic enrolment in a rewards programme.

Fertility and assisted reproduction services

The service catalogue covers fertility assessments for heterosexual couples, women, men, and LGBTQ+ individuals, as well as assisted reproduction treatments. Assessments include male and female fertility tests with at-home nursing appointments. The male assessment comprises semen analysis, sperm DNA fragmentation test, hormone tests, genetic testing, and testicular ultrasound scan.

In terms of treatments, the clinic offers IVF (in vitro fertilisation), IVF with donor eggs or sperm, reciprocal IVF (one person provides the eggs and the other carries the pregnancy), egg freezing (oocyte cryopreservation), semen preservation, surgical sperm extraction via PESA/TESA (micro), and egg and sperm donation with coordination of partner services. It also provides assistance with conception through non-invasive, personalised treatment, pregnancy monitoring from the early stages to reduce the risk of miscarriage, and reproductive immunology.

The clinic has specific tests for polycystic ovary syndrome (PCOS), endometriosis with holistic and personalised diagnosis, Endotest, and recurrent miscarriage.

Medical team and specialists

The team brings together consultants, nurses, embryologists, and specialists in genetics, nutrition, and wellbeing. Medical direction is led by Dr Sami Almusawa, medical director and leading fertility consultant. Marija Skujina is the CEO and founder, as well as a certified fertility nurse. Among the professionals are Dr Nora Sahly, speciality doctor in fertility, sexual and reproductive health; Dr Lisa Stradiotto, fertility consultant; and Professor Ying Cheong, fertility consultant. The embryology team includes Vladimir Ovsyankin, with nineteen years of experience and practising in the ARGC laboratory since 2006.

The clinic also has specialists in hysteroscopy, such as Dr Venki, clinical lead for hysteroscopy at King's Fertility and King's College Hospital. Other professionals cover areas such as ASRM-certified IVF nursing, pelvic ultrasound, endometrial biopsies, obstetrics, fertility and reproductive loss psychology, clinical genetics, genetic counselling, nutrition (with BANT registration), fertility acupuncture, and counselling (with BICA accreditation).

Pricing, payment plans, and patient resources

The clinic publishes a pricing section and mentions payment plans, including the provider Humm, as well as a rewards programme. It offers a free initial consultation. Patient resources include due date and body mass index calculators, articles, events and podcasts, and a blog. The clinic organises webinars, such as the one titled "IVF after Pregnancy Loss", scheduled for 1 October at 18:30 in London.

Testimonials and rating

The site shows a 5.0 rating on Google Reviews and collects testimonials from patients describing experiences with fertility treatments and pregnancy monitoring. The accounts mention the team's support, nursing coordination, and the care of Dr Sami and Marija during the process.