Pineapple Investment Group

Pineapple Investment Group: HMO investment and management in Kent

Pineapple Investment Group is a property company based in Kent (United Kingdom) that presents itself as a specialist in building and managing HMO (houses in multiple occupation) portfolios. The company operates through two distinct areas: Pineapple Investment Group, focused on building portfolios for investors, and Pineapple Living, a lettings agency specialising in HMOs. The firm states that it has offices in Maidstone and London WC1.

Services for investors: HMO portfolio building

The portfolio building service is described as a comprehensive process in which the company handles every stage: property sourcing, strategy definition, refurbishment execution with its partner build team, valuation and refinancing, marketing of rooms, and handover with tenants already in place and operating systems up and running. Subsequently, the company manages the property as if it were its own. The service is presented as "done with you and done properly for you", not as a passive or self-managed option. The company notes that it maintains a waiting list and only accepts a limited number of new landlords each quarter.

Pineapple Living: lettings agency specialising in HMOs

Pineapple Living is the group's lettings agency, created according to the company to manage properties with an investor mindset, rather than simply collecting rent and organising certificates. The agency states that 79% of its landlords are in the top 5% of rental values in their areas. Services it mentions include HMO lettings management, optimisation of room value, and compliance. The company declares that it does not use scare tactics, does not impose tie-in contracts or hidden charges.

Free resources and community for landlords

The company offers a free resource package called the HMO Mastery Pack, which includes tools, spreadsheets, video training, and step-by-step guides. It also runs a free online community and hosts calls and Q&A sessions for landlords and investors. According to the company, some of its new clients come from this community when slots open up. In addition, it offers a book of more than 100 pages titled 'Mastering HMO Projects' that is sent by email to anyone who requests it.

Client profile and geographic reach

The group targets HMO landlords and investors interested in generating passive income, generational wealth, or assets to pass on. The company mentions that it has worked with international clients, particularly from Hong Kong, and that it has managed properties in areas such as Salford, St Helens, Wigan, and Swinton, in addition to its main base in Kent. The testimonials on the website highlight efficiency, advice, and refurbishment management, although they also include a comment about refurbishment costs being higher than the initial estimate.

Track record and recognition

The company states that it has been operating in the sector for years, with a loyal client base and some of the most profitable rental properties in Kent. It mentions having received award nominations, although it does not specify which ones. Its founders, Greg and Stuart, present themselves as investors who built the company from their own experience in portfolio building.