Alakazam Magic

Alakazam Magic, a leader in the sale of magic tricks and supplies

Alakazam Magic is a family-run company dedicated to selling magic supplies that has been operating for over three decades and has locations in the UK and USA. The company presents itself as one of the largest magic shops in the world and ships orders internationally every day.

In addition to selling third-party tricks, the company creates and manufactures its own original effects and selects products from some of the most recognised brands in the industry, such as Tenyo, Penguin Magic, Mu, ProMystic, TCC and Leo Smetsers. Its catalogue also includes a line of own-brand products, Alakazam Branded Products, and a selection of collectible and custom playing cards.

Catalogue of tricks and specialities

Alakazam Magic's offering spans multiple disciplines and levels. Featured categories include:

• Close-up magic
• Card magic
• Mentalism
• Magic for beginners
• Stage and parlour magic
• Children's shows
• Comedy and money magic
• Special effects (fire, smoke and sound)
• Halloween and spooky effects
• Silks and handkerchiefs
• Magic wallets

The catalogue is also organised into collections and brands, with specific sections for exclusive products, new arrivals, sale items and a selection of bestsellers. The shop also includes a range of custom printed cards and collectible decks.

Training and resources for magicians

Alakazam Magic offers online magic courses, as well as a large section of learning materials including DVDs, lectures and conventions, magazines, and works on the theory, history and business of magic. The company also has a trick submission service for users to submit their own effects.

Accessories, utilities and other products

Alongside tricks, the shop sells accessories and utilities such as tables and cases, refills, utility playing cards, posters, gifts and collectables. It also offers gift cards and a quick quote service.

Shipping and customer service

The company ships worldwide and offers free shipping on orders over £40 or $50 for the UK and USA, and from £70 for the rest of the world. It also maintains a price match policy. The company highlights its fast delivery service, expert advice and after-sales support.