Opticron

Opticron, optics for field observation since 1970

Opticron is a UK-based family firm dedicated to consumer optics. Founded in 1970, it has more than fifty years of experience in the design and marketing of observation equipment. Its catalogue is built around the idea of compact, lightweight kit, summed up in its maxim "smaller, lighter, brighter, sharper", which guides the features of its products.

Product catalogue

The range is structured into several product families:

• Binoculars, including a dedicated line of compact binoculars.
• Monoculars.
• Rangefinders.
• Fieldscopes.
• Eyepieces.
• Digiscoping equipment and accessories.
• Tripods and mounts.
• Cases.
• Various accessories.
• Magnifiers.

The website also lets you filter products by activity: wildlife watching, astronomy, travel and leisure, fieldsports and professional use.

Technical and innovation approach

The company notes that it was one of the first companies outside Europe's big three manufacturers to launch an internally focused roof prism binocular with a close focus of under 2 metres. It also presents itself as a forerunner in the development of the travelscope, a category it continues to evolve today. According to its own description, it offers the widest range of full-size field monoculars and mid-size 8x32 and 10x32 models on the market, as well as a comprehensive range of lightweight image stabilised products aimed at those wanting higher power or a steadier image than a conventional device.

The equipment is designed to work in adverse weather conditions, from rain to 40 °C heat or -20 °C cold, and to last the lifetime of the product with proper care and occasional servicing.

Service and guarantees

Opticron has its own team of technicians who diagnose and repair its products, from replacing a broken eyecup to a full rebuild of the equipment, whether for accidental damage or product failure. The website includes dedicated service and repair sections, product guarantees, product registration and returns, as well as user guides, product guides, how-to videos and downloads.

International distribution

The company sells its products through a network of distributors and dealers covering the United Kingdom, North America, Australia and numerous European countries, including Spain, France, Portugal, the Netherlands, Belgium, Switzerland, Ireland, Denmark, Norway, Sweden, Finland, Latvia, Lithuania, Hungary, Serbia, the Czech Republic and Bulgaria, as well as Singapore and other regions in the rest of the world.

Relationship with manufacturers and product policy

The company attributes part of its success in quality and price to the partnerships it has maintained over many years with a small group of manufacturers. According to its presentation, these relationships are reflected both in the performance and price of its products and in the guarantees it offers on them. Innovation is described as a central part of its philosophy, with the aim of providing new solutions as users' needs change.

Location and contact

Unit 21, Titan Court, Laporte Way, Luton, Bedfordshire, LU4 8EF, UK · Phone: 01582 726522