Azar Rugs

Azar Rugs, heritage rugs and contemporary design in London

Azar Rugs operates from London as the firm's international headquarters, with the stated aim of bringing traditional rug craftsmanship to a global audience. The company presents itself as a supplier that brings together hand-knotted and machine-woven pieces in a single catalogue, covering all sizes and budgets, and that supports the client throughout the entire life of the rug.

A catalogue spanning two weaving techniques

The collection is organised into two main families: handmade rugs and machine-made rugs. The former include silk and Oriental rugs, while the latter include silk and acrylic rugs. The company states that each piece undergoes a quality and authenticity check before delivery, and that the catalogue covers everything from classic and modern models to tribal and minimalist designs, with more than 500 designs and styles, eleven colour families and sizes ranging from narrow runners to large-format pieces.

Bespoke commissions and restoration

In addition to sales, Azar Rugs offers a bespoke commission service in which the client defines size, colours, design and fibres, and the piece is woven to order. The company also provides specialist cleaning, moth treatment and stain removal services, as well as restoration of fringes, edges, holes and hand reweaving. The firm emphasises that these tasks are carried out by the same team that sells the rug, which allows a single record to be kept for each piece over time.

Creation process

The process described by the company begins with the design on paper, followed by the selection and dyeing of silk and wool before knotting. Manufacturing is done by hand by master weavers or by machine with precision, and the final finishing is completed manually. Delivery includes a room placement service at no extra cost in the United Kingdom, according to the website information.

Private and professional clients

Azar Rugs serves both private individuals and B2B and trade accounts, for which it offers volume pricing on request. The company also publishes a blog, The Rug Journal, with practical guides on choosing rugs, comparisons between manufacturing techniques and treatment of pests such as moths.

Corporate and contact details

The company is registered in England and Wales with number 17212395 and VAT number GB 523 6617 93. The head office is at Office 7, 35-37 Ludgate Hill, London EC4M 7JN, United Kingdom. The UK customer service phone number is 020 3002 7660, the international number is +44 20 3002 7660 and the mobile and WhatsApp number is +44 7308 888 823. The contact email is info@azarrugs.co.uk.

Office 7, 35-37 Ludgate Hill, London, EC4M 7JN, United Kingdom