British Academy of Digital Marketing

British Academy of Digital Marketing: digital marketing training in the UK

The British Academy of Digital Marketing is a UK-based academy that delivers digital marketing courses focused on professional practice. Its offering combines home study, online learning and classroom-based classes, and it presents itself as a provider of both home study and classroom-based digital marketing courses in the country.

Study modes

The academy structures its programmes into three modes: home study, with self-directed online study; live online, which adds virtual classes to self-directed study; and classroom-based, which adds in-person sessions. Each mode is offered at three levels: certificate, diploma and professional diploma. All courses are part-time.

Content areas and approach

The material ranges from content marketing to analytics, with the stated aim that students acquire digital skills to progress in their careers or to train their team. The courses have been developed in collaboration with industry experts and the content includes practical and instructional videos, written material on various topics tailored to the area of study, and vocationally relevant assignments.

Tutors and support

The tutors are industry professionals and support students from the start of the course with support, guidance and encouragement, as well as offering constructive feedback on their work based on their own experience. The academy mentions Giulia Iannucci among its tutors, recognised with an Associate Fellowship of the Higher Education Academy. Once enrolled, students receive access to the Online Learning Centre, the student area where they can consult materials and contact their tutors directly by email or through the forum. For questions about the platform, payments, student card or course changes, there is a student services team.

Accreditation and qualifications

The British Academy of Digital Marketing states that it is recognised by the International Approval and Registration Centre (IARC), which oversees quality standards relating to course content, delivery, assessment and administration. The academy also notes that its courses are CPD accredited, which it associates with benefits for career progression.

Work placements and alumni network

The professional diploma includes the possibility of an optional one-month work placement at a digital marketing company upon successful completion of the course. These placements are offered in the London, Manchester, Birmingham and Edinburgh areas, and require the right to work in the UK. The academy maintains an alumni network and holds an annual graduation ceremony; according to its presentation, its graduates have managed real digital marketing projects, found employment at leading agencies and applied digital marketing strategies in their own businesses.

Corporate training

In addition to individual courses, the academy designs bespoke training for teams and businesses, and offers support with graduate placement opportunities. Its team handles enquiries about courses, payment options and the materials needed to get started.

UK presence

The academy operates from several UK cities: London, Manchester, Birmingham, Edinburgh, Belfast, Cardiff and Bristol. Professional diploma placements are concentrated in London, Manchester, Birmingham and Edinburgh.

Locations and premises

Manchester premises: Telephone: 0161 5195 840

Birmingham premises: Telephone: 0121 3122 118

Belfast premises: Telephone: 0289 6943 313