Carwow

Carwow, online intermediary to buy, sell and lease cars in the UK

Carwow is a British digital platform that channels the purchase and sale of vehicles through a network of dealerships and partner collaborators. Its approach consists of concentrating in one place the available offers from those partners so that the user can compare prices and complete the transaction online, without direct negotiation and without the platform charging commissions to the buyer or seller. The company that manages the service, Carwow Limited, is incorporated in England and Wales.

Buying new and used cars

The catalogue distinguishes between new and used vehicles, and includes filters by make, body type and model. Among the search categories are seven-seater cars, automatic, cheap, electric, estate, family, hybrid, for people with reduced mobility, small, sports and SUV. The platform also allows locating units by city, with specific listings for Aberdeen, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.

Alongside cash purchase, the site shows finance offers, including 0% and no-deposit options, and sections for immediate or quick delivery. For new vehicles, the user can configure the model and receive proposals from participating dealerships.

Leasing and business solutions

Leasing has its own section, with the Carwow Leasey brand to contract directly through the platform. Modalities are offered by vehicle type and by model, as well as leasing solutions for businesses, including salary sacrifice and fleet leasing. The leasing catalogue is also organised by makes such as Audi, BMW, BYD, Ford, Jaecoo, Mercedes-Benz, MINI, Tesla, Volkswagen and Volvo, and by types such as seven-seater, automatic, cheap, convertible, electric, estate, hybrid, luxury, small and SUV.

Selling your own car and valuation

For those who want to dispose of their vehicle, Carwow offers a sales service presented as fast, fair and without fees, with the possibility of entering the registration number and selecting the model. The sale is organised by popular locations (Birmingham, Glasgow, Leeds, London and Manchester) and by frequent makes such as Audi, BMW, Mercedes-Benz, Porsche and Tesla. The site also incorporates a car valuation service and a vehicle history check service.

Editorial content and support tools

The platform complements its commercial activity with new car reviews, buying and selling guides, industry news and an insurance comparison tool. Reviews are grouped by make and vehicle type, and the site explains its own testing method. It also includes a vans section and an electric vehicles section, with information on available grants for this type of car.

September promotion and conditions

The site announced a September campaign with discounts of up to £7,719 off the recommended retail price, applicable to vehicles marked with the promotion badge and subject to availability and each dealership's participation. According to the published terms, the campaign ran from 1 to 30 September 2026, the discount was automatically applied to the displayed price and could vary depending on location, dealership, model and version. Manufacturer promotions are governed by their own terms and are not administered by Carwow.

The purchase contract is formalised between the customer and the dealership, not with the platform. The promotion terms excluded cancelled and repeat orders within the period, as well as saved quotes that did not become an order before its end.

Company details and customer service

Carwow Limited is registered in England and Wales with company number 07103079 and registered office at 2nd Floor, Verde Building, 10 Bressenden Place, London, SW1E 5DH. Telephone support is available Monday to Friday from 9:00 to 18:00 and Saturdays from 9:00 to 17:30.

Location and contact

2nd Floor, Verde Building, 10 Bressenden Place, London, England, SW1E 5DH · Hours: Monday to Friday 9:00 to 18:00; Saturdays 9:00 to 17:30