Itaca Tours

Itaca Tours began in Madrid in 2014 as an agency focused on urban tourism and leisure in the capital. Its history continued with expansion to the U.S. East Coast in 2022 and a London chapter beginning in 2025. Led by Daniel González Bernardos, the project maintains a personal-advice approach within a digital operation bringing together travel and bookings in different countries.

Planning begins by listening to the client’s dates, expectations, and travel style. The company offers advice on selecting accommodations, flights, and experiences and organizing an itinerary. That work is combined with a booking catalog: personal consultation and online searching are two ways to start planning.

Accommodations distinguish hotels, apartments, hostels, and other formats. There are sections for all-inclusive hotels, beachfront properties, and mountain stays. London, New York, Madrid, Tokyo, Rome, Mexico City, Paris, and Barcelona are among the platform’s destinations. The selection brings together cities and types of stay before moving to a specific booking.

Activities include day trips and multiday journeys. Offerings include Segovia and Toledo from Madrid, Pompeii and the Amalfi Coast from Rome, Bruges and Ghent from Brussels, and trips to Machu Picchu or the Uyuni salt flats. City walks in the free-tour format are presented through GuruWalk as a specific channel within the offering.

Additional services cover corporate travel, transfers, traveler eSIMs, luggage storage, and access to travel insurance. The agency works with associated providers and platforms: depending on the service, bookings are handled as an intermediary or through a link to another provider. That structure distinguishes trip organization from the delivery of a flight, stay, or activity.

Contact is available through email, chat, and appointments to speak with an advisor. Itaca Tours brings service searching and support for building an itinerary into one project, with European roots and a current London base. Its journey from Madrid to the United States and United Kingdom explains its evolution into an agency handling international trips through a digital model.