Jellycat

Jellycat: designer soft toys and gifts based in London

Jellycat is a British company dedicated to the design and sale of soft toys and plush gifts. Its origins are in London, a city the brand highlights in its presentation, and its activity extends internationally through its online store and a network of retail outlets. The company states it has been sharing joy since 1999, the year it uses as a reference for its history.

Catalogue of soft toys and characters

Jellycat's catalogue is organised around different product families. Among the best known are the rabbits from the Bashful Bunnies line, along with characters such as Bartholomew Bear and his companions. The brand also sells a line called Amuseables, which includes objects, food and drink, plants and sports items turned into soft toys. Other catalogue categories cover farm, sea and woodland animals, mythical creatures, dragons and dinosaurs, among others.

The range is completed by accessories such as bags, backpacks, keyrings and fashion accessories; a specific baby section with blankets, soothers and activity toys; cloth and story books; and a personalised products line that allows text or names to be added to certain soft toys, such as bunnies, jumpers, blankets and Amuseables.

Gift selection and occasions

The online store groups its products into categories designed for different occasions and recipients. These include birthday, Christmas, baby shower, wedding and anniversary gifts, back to school, graduation and gifts for plant, food, pet or sports lovers. It also includes sections for new arrivals, best sellers, new stock products and seasonal editions such as Halloween, spring-summer and autumn-winter.

Jellycat Purrks loyalty programme

Jellycat has a rewards programme called Jellycat Purrks, which allows points and badges to be collected through a user account. The programme requires registration and acceptance of its terms and conditions, as well as consent to the use of functional cookies associated with the account. The company also offers the option to subscribe to a newsletter with news about character launches and events.

Shipping and international presence

Jellycat's website allows users to select the store for different regions: USA, Canada and Mexico; Germany; France; Korea; United Kingdom; and Europe and rest of the world. The company advertises free UK delivery on orders over £50. It also has a tool to find authorised stockists.

Corporate and responsibility information

The company operates under the name Jellycat Limited and publishes legal and corporate responsibility documents on its website, such as the modern slavery statement, tax strategy, gender pay gap report and privacy and cookie policy. It also maintains sections dedicated to brand protection and corporate responsibility.