Golden Tours

Golden Tours: London and UK tour operator

Golden Tours is a family-run company based in London that has been operating since 1984 and presents itself as specialising in tourism and guided sightseeing in London and the UK. Its offering combines guided tours, hop-on hop-off sightseeing buses, attraction tickets and day trips to destinations such as Stonehenge, Bath, Oxford and the Cotswolds. The company states it has been used by more than ten million travellers worldwide and has accumulated over 17,000 five-star TripAdvisor reviews, according to its own communications.

London sightseeing services

The company sells guided tours of London, night tours, walking tours, dining experiences and open-top bus tours. Available options include hop-on hop-off buses, packages combining the sightseeing bus with attractions such as the London Eye or the Tower of London, and the Golden Pass, an all-in-one sightseeing ticket. It also offers experiences such as afternoon tea on a bus with a panoramic tour, River Thames cruises, airport transfers and West End theatre tickets.

Day trips and destinations outside London

Outside the capital, Golden Tours organises day trips to Stonehenge, Bath, Windsor, Oxford, York, the Cotswolds, Liverpool and Scotland, among other destinations. The company also operates trips to Paris, both as a day trip and as a rail trip. Its catalogue also includes visits to theme parks such as LEGOLAND Windsor and immersive experiences.

Attraction tickets and experiences

The company's website allows booking tickets for a wide variety of attractions in London and the rest of the UK. Among the most notable are Warner Bros. Studio Tour London, the Tower of London, the London Eye, Buckingham Palace, Westminster Abbey, Tower Bridge and ZSL London Zoo. It also offers combo tickets, Merlin attraction passes and options for museums, exhibitions and historic venues. Outside London, the catalogue includes SeaLife Birmingham, SeaLife Blackpool, Wake The Tiger, Windsor Castle and the Magical Mystery Tour Liverpool.

Audiences and complementary services

In addition to individual tours, the company serves groups and offers services for travel agents, with dedicated sections for group enquiries and trade bookings. It has a travel blog and customer service via phone and email. The company presents itself as a member of Gray Line and offers a best price guarantee and free cancellations on certain bookings.

Presence and recognition

Golden Tours operates mainly from London and sells its services in several languages and currencies through its website. The company states it has more than four decades of activity in the inbound tourism sector and describes itself as a family-run, award-winning operator. Its offering covers both guided tours and self-guided experiences with tickets and transport included.

Location and contact

Email: reservations@goldentours.com