School Uniform Direct

School Uniform Direct: school uniforms for over 150 schools

School Uniform Direct is a London-based school uniform supplier that, according to its own presentation, serves over 150 international schools and has more than 40 years of experience in the sector. The company describes itself as one of the world's leading school uniform suppliers.

Uniform catalogue for boys and girls

The shop organises its offering into separate sections for boys and girls. In the boys' category, it includes blazers (with designer, premium, wool and flannel options), trousers and shorts (with all-round elastic, half elastic and fitted), polo shirts (long sleeve and short sleeve), socks (ankle and knee), knitwear (jumpers), shirts (short sleeve and long sleeve), jogging bottoms (with and without logo), jackets and coats (with and without logo), sweatshirts (round neck and V-neck), winter hats, leather footwear and non-iron shirts.

For girls, the catalogue covers blazers (designer, premium, wool and flannel), polo shirts (long sleeve and with logo), socks and tights (ankle, knee, full length and gingham), knitwear (cardigans and jumpers), blouses (short sleeve, long sleeve and three-quarter sleeve), jogging bottoms (with and without logo), pinafores, summer dresses, footwear, jackets and coats (with and without logo), sweatshirts (round neck, V-neck and cardigans), winter hats, trousers (fitted, elastic back), skirts (adjustable, elastic and fitted), non-iron blouses and a clearance section.

Sportswear and accessories

The sportswear section includes T-shirts (with and without logo), base layers, shorts and skorts (with and without logo), swimwear (trunks, shorts and swimming costume), swimwear accessories, dancewear (leotards, tops, bottoms, sweatshirts, polo shirts, jogging bottoms, performance socks and football socks), sports accessories and outerwear (jackets and fleeces with logo).

The accessories and stationery section comprises pens and pencils, pencil cases, colouring and highlighters, rubbers and sharpeners, calculators, maths sets and rulers, socks and tights, badges, ties (broad stripe, thin stripe and double stripe), bags (backpacks, book bags, P.E. bags, logo bags, ultimate book bags and messenger bags), footwear (shoes and plimsolls), winter accessories (hats, gloves, scarves and snoods), hair accessories, drinks bottles, lunch boxes, craftwear and summer accessories.

It also has a scouting and guiding section with items for guides, brownies, rainbows, beavers and cubs, including accessories, tops, trousers and skorts.

Online shopping and in-store service

The company offers online shopping with personalised profiles for each child, allowing you to see recommended sizes and reorder with one click. It also has a personalised in-store advice service to try on and take away the uniform in the right size. The website includes a store locator to find the nearest branch.

Sustainability and environmental commitment

According to the company's information, 98% of the polyester and cotton in its garments come from recycled or sustainably grown sources, with the aim of offering uniforms with lower environmental impact.

Featured products

Among the best-selling items shown in the catalogue are trousers with elastic back (developed over more than 10 years, with 420 g/m² fabric), contemporary non-iron shirts (short and long sleeve, with tie collar, designed by a Savile Row tailor), shadow stripe shorts, cotton socks in a 5-pair pack, 340 g/m² jogging bottoms (50% polyester and 50% cotton), all-round elastic trousers, elasticated box pleat skirts, essential training pants and cotton tights in a 2-pack.

Customer reviews

The company collects customer testimonials that highlight the staff's attentiveness, the organised appointment system and the value for money. The comments mention positive in-store experiences, with helpful staff who know the product.