MORI

MORI, organic sleepwear for babies and children

MORI is a UK-based children's clothing brand whose catalogue focuses on sleepwear and nursery essentials for babies aged 0 to 2 years and children aged 2 to 8 years. Its offering is built around organic cotton and bamboo fabrics, presented as soft and sustainable, and a selection of products ranging from sleepsuits and pyjamas to sleeping bags, bodysuits and home accessories.

Clothing and collections for children's rest

MORI's catalogue is organised by age and category. For babies aged 0 to 2 years it includes sleepsuits, sleeping bags, pyjamas, bodysuits, outfits, tops and jumpers, bottoms, coats and pramsuits, knitwear, dresses, dungarees, swimwear, footwear (trainers, wellies and booties) and accessories such as blankets, muslins, changing mats, towels, baby carriers, stroller organisers, sunglasses and hats. For children aged 2 to 8 years it offers pyjamas, daywear, sweatshirts, jumpers, coats and jackets, knitwear, dungarees, dresses, swimwear, footwear and accessories such as backpacks, hats and sunglasses. The brand also sells autumn-winter seasonal collections and a swimwear line.

Nursery items and gifts

In addition to clothing, MORI sells products for baby care and the home: bathtime and changing items, bath towels and toys, changing bags, comforters and muslins, bed linen, sleeping bags, maternity essentials, nightlights and monitors, play furniture, nursery decor, storage, tableware and cutlery, breast pumps, water bottles and sippy cups, bibs, lunch and snack boxes and pram accessories. The gifts section is organised by age (newborn, 1, 2, 3, 4 and 5 years) and includes gift sets, baby shower gifts, personalised items and gift cards. It also has a selection of toys: soft toys, rattles, teethers, activity toys, playmats, wooden toys, walkers, musical toys, bath toys, teepees, dolls and accessories, educational toys, sensory toys, games and puzzles, arts and crafts and books.

Brands and collaborations

The site brings together guest brands such as Jellycat, Little Dutch, Liewood, Scoot & Ride, Done by Deer, KAOS, Asobu, Shnuggle and Cushy Puff, as well as licensed characters such as Peter Rabbit, Peppa Pig, The Gruffalo and The Very Hungry Caterpillar. MORI also sells its own lines and collaborations: MORI KIDLY by MORI, Storksak by MORI, MORI x Desmond & Dempsey and MORI x Binibamba. The brand states that Storksak, a luxury changing bag company, has joined its offering.

Shipping and international presence

The shop operates with shipping to multiple regions and allows customers to select country and currency from a wide list including the United Kingdom, United States, Europe and the rest of the world, with prices in pounds sterling, euros, dollars and other currencies. The postcode W10 6BL and the .com domain, together with the reference to the United Kingdom in the country selector, place its activity in the British market. The company also has a physical store and organises events, as indicated by its 'MORI store & events' section.

Promotions and featured services

The catalogue shows promotions such as sleepwear reduced from £20, discounts of up to 30% in certain categories and a 'buy 4 get 25% off' offer on multipacks. It also offers a loyalty programme called Sleep Club and services such as the sale of gift cards and personalised items.