Loaf

Loaf, handcrafted furniture and home comfort

Loaf is a British company dedicated to the design and sale of handcrafted furniture and homeware. Its offering is built around pieces designed for rest and everyday living, with particular attention to comfort and the durability of materials. The company sells both in-stock products and made-to-order pieces, and organises its catalogue by room and by type of furniture.

Sofas, beds and living room furniture

The sofa catalogue includes modular, corner, chaise and sofa bed models, as well as versions available in stock. The brand also offers a comfort guide and a quiz to help customers choose the right sofa. In the sleep section there are upholstered beds, French beds, wooden beds, divan and storage beds, as well as headboards, mattresses, guest beds, sofa beds and daybeds. Mattresses can be tried for 100 nights, according to the company itself.

Tables, chairs and storage

The tables and storage section brings together dining, coffee and side tables, desks and dressing tables, along with chairs, benches and stools, including wooden and upholstered models. Storage covers cupboards, shelves, chests of drawers, sideboards, ottomans and boxes. The company groups these pieces under the category of wooden furniture and offers a specific selection of kitchen furniture.

Lighting, rugs and textiles

The home section includes floor, table, wall and ceiling lamps, as well as lightbulbs. In textiles and rugs, it sells rugs and runners, cushions, blankets, quilts, toppers and protectors, as well as floor cushions and beanbags. The brand has a selection of kitchen and home accessories that includes mugs, trays, mirrors, storage baskets and comfort items such as slippers, socks and hot water bottles.

Fabric swatches and advice

Loaf offers free fabric swatches so customers can assess the finishes before buying. The website includes inspiration tools, such as a colour guide, information about fabrics and content about the manufacturing process and the makers. It also allows customers to create shortlists to compare specifications and organise ideas, and offers interior designer tips.

Showrooms and customer service

The company operates several showrooms, called Shacks, where customers can see and try the products. As well as visiting in person, it offers virtual appointments and the option to book a consultation. Phone support is available Monday to Friday from 9:30 to 17:30, and on Saturdays and Sundays from 9:30 to 17:00. The company has accounts for trade professionals, with a dedicated support team, and offers finance subject to affordability, age, status and minimum spend.

Delivery, returns and guarantees

Loaf publishes information about deliveries, returns, payment methods and care guides for its products. The company also provides a returns or exchange service and has a subscription programme for news, collections and inspirational content.

Location and contact

Unit 8, 69 St Mark's Road, London, W10 6JG