Newby Teas

Nirmal Sethia began working with tea at fourteen and returned to that passion when he founded Newby Teas in 2000. The brand presents its work as a return to careful leaf selection and preservation. Tea sales are accompanied by gifts, teaware, and tasting experiences, with a Clerkenwell showroom introducing the range to visitors in London.

The selection is organized by type and origin: black, green, white, and oolong teas, alongside rooibos and fruit and herbal infusions. Japan, China, India, Sri Lanka, and Taiwan are among the origins. English Breakfast and Earl Grey sit alongside Jasmine Pearls, Gunpowder, and Emperor’s Green, while matcha has its own powdered green tea section.

Loose leaves, tea bags, and pyramids offer different brewing formats. Product descriptions present floral, fruity, citrus, or malty profiles that help compare blends. The company says its specialists select and taste the teas, and that its Kolkata preservation center controls temperature and humidity to protect aromas during storage and packing.

Boxes and caddies turn tea into a gift offering, with selections such as Crown Tea Assortments and collections linked to Van Gogh, Matthew Williamson, and the zodiac. Teaware includes teapots, cups and saucers, Japanese pieces, matcha accessories, and silver-plated caddies. Shoppers can choose a single blend or combine tea and equipment in one set.

The London showroom is at 105 St. John Street, Clerkenwell, EC1M 4AS, and welcomes visitors by appointment. A thirty-minute private consultation explores blends and gifts with a specialist. One-hour tastings cover origins, aromas, and nuances, while matcha and British tea traditions classes develop preparation and service techniques.

The other boutique is at Lauenenstrasse 26, 3780 Gstaad, Switzerland. It offers personalized advice, tea, gifts, and accessories, with its own opening calendar. The two locations provide different settings for purchases beyond the online store: the first organizes consultations and activities in London; the second presents the brand’s selection in a chalet in the Alpine town.

Its cultural side connects with the Chitra Collection, created by Sethia in 2011 to preserve historic teaware. Newby explains that it is substantially owned by the N. Sethia Foundation and that its profits support charitable initiatives. That relationship accompanies the brand alongside specific information about its products, formats, and services.

Hotels, restaurants, cafes, retailers, and offices have professional supply and corporate gift options. The consumer store brings together tea and accessories, while trade inquiries use dedicated channels. The offering ranges from an everyday box of Earl Grey to an appointment-based tasting or a selection prepared for a hospitality business.