Appleton & Sons

Appleton & Sons, confectionery wholesaler in Bow (London)

Appleton & Sons is a cash and carry confectionery wholesaler located in Bow, London. The company presents itself as a family business that has been trading since 1945 and states that it has become one of the UK's leading food cash and carries, specialising in wholesale sweets, candy and chocolate. It operates from a 35,000 sq ft warehouse and its catalogue exceeds 3,000 confectionery lines, growing weekly thanks to its buying power.

Range for shops, events and individuals

The company states that it serves both general wholesale supply needs and specific occasions: weddings, parties and conventional events. Its range is organised into categories such as bags, jars, wholesale and retail boxes, countlines, chocolate boxes, Haribo tubs, pre-packs, gift boxes, chewing gum and mints, kids' sweets and novelty, lollipops, freeze dried candy, liquorice, slush syrups, rock candy, retro and vintage sweets, and a selection of imports from the USA, Japan and China.

Featured products and brands

The catalogue includes lines from brands such as Haribo, Jelly Belly, Vidal, Swizzels Matlow, Kingsway, Barnetts, Bassetts, Cadbury, Flying Saucer, Joseph Dobson, Love Hearts, Pez, Refresher, Tilleys, Wonka and Millions, among others. It also features recent products such as Nerds Candy, Parma Violets and the Bean Boozled sweet game. The website shows examples of wholesale purchases such as Jelly Belly 50 Flavours Jelly Beans (500 g), Vidal Jungle Jelly (11 count), Tango Blue Raspberry Shockers 20p PMP (60 count), Haribo Christmas Merry Mix (3 kg), Zaini chocolate surprise eggs with licences such as Hello Kitty, SpongeBob, Sonic or Paw Patrol, and seasonal lines such as Swizzels Double Dip or Kingsway Candy Watches.

Dietary and seasonal options

Within its range, the company has specific sections for no added sugar and sugar free sweets, sugar free chocolate, halal products, vegan and vegetarian options, gluten free and dairy free. It also groups items by season and theme: Halloween, Easter, Christmas, summer, Valentine's Day, weddings, coloured sweets and pick and mix assortments.

Wholesale service and team experience

Appleton & Sons describes itself as a confectionery cash and carry with in-person service at its London depot, where customers can collect their order. The company states that it has a team of buyers and staff with over 300 years of combined experience in the sector, available to advise on which products to stock, how to market and promote them, as well as on packaging and seasonal gift ideas. It also offers volume discounts and a free delivery threshold for orders over £500, according to the information published on its website.

Online sales and trends blog

In addition to its physical channel, the company sells its catalogue through its online shop. It maintains a blog with content on confectionery and retailing, with articles on Kingsway wholesale bags for pick and mix, Haribo 3 kg bags for shops and events, chocolates for pick and mix such as Chocolate Raisins, Jazzles and Choc Nibbles, imported American sweets and considerations before buying vegan jelly sweets wholesale.