Serac Tech

Serac Tech: sales prospecting from planning applications

Serac Tech is a British software company specialising in generating sales opportunities for the construction and property sector. Its tool converts planning applications into business opportunities, eliminating the need to manually review local authority portals. The company presents itself as a solution born from its own problem: the excessive time spent searching dozens of local authority planning systems.

How the platform works

The core of the product is a search engine that collects planning applications from across the country as they are filed. Users can filter them according to precise criteria and automate the sending of marketing letters. The platform allows you to define the exact types of jobs you are looking for and the locations where the company operates, as well as set the times to view them and follow up.

The system includes an automatic letter generator: with one click, personalised communications are created for each opportunity. These are recorded in a dashboard where Serac Tech can track and follow them up automatically. The company also helps to formulate the prospecting plan, including letter drafts, adapting to the particularities of each industry and trade.

Key benefits for user companies

• Time saving: weekly searches across all target planning authorities are automated, eliminating manual web searches.
• Automated outreach: creation of letter templates and one-click generation for each opportunity.
• Better organised: all prospecting activity is recorded, allowing you to see who received the material and when.
• Follow-up reminders: follow-ups are automated just like the initial contact.
• Greater reach: possibility of expanding the search area to adjacent authorities.
• Cost saving: avoids assigning staff to tasks that a computer performs faster and more effectively.
• Flexibility: prospecting adjusts to workload, scaling up or down according to team availability.
• Total control: simple interface with telephone support from the Serac Tech team.

Activity data and results

According to the platform information, an average of more than 12,500 planning applications are processed each week. The company states that its lead generation tool allows businesses to experience rapid growth and a significant increase in revenue. Among the testimonials collected, a user in the solar sector indicates that data filtering saves hours of research; another, regional manager at a real estate agency, highlights the ease of use and time savings; a renovations director notes that he won business from the first contact received thanks to a letter for a loft conversion and extension project. Another project management company states it increased its leads by 70% and its turnover by 50% after 18 months of use.

Customer profile

The platform is aimed at landowners and developers, contractors, sector suppliers and construction and property professionals in general. The company presents itself as a tool that helps businesses grow easily and efficiently, aimed at those seeking concrete opportunities in specific locations.

Origin and team

Serac Tech was initially created as an internal solution for a problem of the founding team. The company is part of Serac Technologies Ltd. and its CEO is Brandon Johnson, who previously founded the property developer Serac Homes and has held management positions in other companies. The company declares among its values innovation, customer priority, passion and teamwork.

Location and contact

Phone: 020 3808 6992