BorrowMyDoggy

BorrowMyDoggy: connecting dog owners with local carers

BorrowMyDoggy is a platform founded in 2012 by Rikke Rosenlund that connects dog owners with people in their area who are willing to look after them. The idea came about when Rosenlund took care of a neighbour's dog, Aston, and found that both the animal and she benefited from the experience. The company facilitates arrangements for walks, playtime, overnight stays, or holidays, with the aim of helping owners when they need it, giving dogs more exercise and fun, and allowing those without a dog to enjoy their company.

How it works and services

The platform allows you to arrange walks, day stays, overnight care, and holidays. Owners can find trusted local carers, while carers get access to dogs to walk or look after temporarily. The website includes sections such as "How it works", "Safety and insurance", "Membership", "Doggypedia", and a blog, as well as a mobile app. It also offers the option to gift vouchers and a referral programme.

User profiles

The platform is aimed at two types of users. On the one hand, dog owners, who may need help due to life changes such as having a baby, moving house, changing jobs, or relationship changes. On the other, carers, people who often cannot have a dog but want to spend time with one for the love of animals, not for money. Some join to familiarise themselves with dog ownership before getting one, to try different breeds, or to see how their children get on with animals.

Context and reach

According to the company's information, there are more than 8.5 million dogs in the UK. BorrowMyDoggy presents itself as an alternative to traditional kennels and offers services such as dog care, doggy day care, dog and house sitters, and dog walking. The company is based in London and provides customer service from Monday to Friday.

Location and contact

727-729 High Road London N12 0BP · Phone: +44 (0)20 3826 8628