Subdial

Subdial, a platform for buying, selling and tracking high-end watches in London

Subdial is a London-based company, established in 2018, dedicated to buying, selling and tracking high-end watches. Its activity revolves around a digital platform that combines the sale of pieces with market analysis tools and a members' area with additional services.

Buying, selling and trading watches

The company offers several ways to trade watches: direct sale to Subdial, part-exchange and purchase through its catalogue. The website has a sales section with all available pieces and a specific section for selling to the company. Among the brands it handles are Rolex, Patek Philippe, Audemars Piguet and Cartier.

Market index and collection tracking

Subdial publishes a watch market index, the Bloomberg Watch Market Index, with a reference value and 30-day percentage changes. The site shows individual quotes for specific models, identified by codes such as RLX-126334 or PAT-5711/1A-010, with their daily change. In addition, registered users can centralise their collection in a single account, where the collection value and its real-time tracking are displayed.

Members' area and subscription tiers

The platform has a members' area with different subscription tiers. Among the benefits associated with membership are access to live collection pricing, auction results, exclusive events and early access. Member tier is identified by categories such as Bronze.

Auctions and events

The company organises and announces periodic auctions and launches. The site announces a Latest Watch Drop with a specific date and time — Thursday 24 September at 11:00 AM, in London — and a calendar with the next event on Thursday 1 October at 11:00 AM, also in London. Those interested can subscribe to receive notifications of these launches.

Contact and customer service

Subdial can be reached by email and phone, and offers a concierge service via WhatsApp to direct users to a specialist. The company operates under the business name SBDL LIMITED, with company number 10836256.

Location and contact

Phone: +44 20 8068 2930 · Email: support@subdial.com