Story of Home

Story of Home, a London estate agency specialising in design-led homes

Story of Home is a London estate agency that presents itself as modern and RICS regulated. Its activity focuses on the sale and rental of architectural, design-led and characterful homes. The firm claims to differentiate itself through the way it presents its clients' properties, combining storytelling with creative and highly engaging marketing.

The agency maintains that every home has its own story and that no one knows it better than its owner. For this reason, it takes the time to understand what is unique about each home and what life in it and its surroundings offers. It supports its clients through the processes of selling, buying, renting and letting, both residential and investment, with honest advice and a seamless, highly responsive service provided by a senior team skilled in complex negotiations.

London coverage and team

The company states that it works in every part of London and knows the city like its own residents. Its declared interests span architecture, design, fashion, photography and all types of property, and it presents itself as an agency that listens to people and offers a personable, white-glove approach. According to its own presentation, its clients tell it that it improves the experience of moving home and describe it as an agency unlike other estate agents.

Among the names linked to the firm are Mathew Walters and Stuart Aikman, and the team has welcomed Alex Elsey as head of the south London area.

Sales, lettings and advice for homeowners

The agency structures its offering around the sale and rental of homes, with specific sections for buyers, tenants and homeowners. It offers property valuations through a request form and advisory services for landlords and tenants. It also publishes guides on topics related to the property process, such as preparing a home for a photo shoot, local authority searches or negotiating the best deal when buying a home.

Property catalogue

The catalogue shown on the website includes homes for sale and for rent across various London neighbourhoods, with prices, tenure type and number of bedrooms. Examples of properties for sale include homes in Hackney (E8) for £1,395,000, Camberwell (SE5) for £2,750,000, Putney (SW15) for £3,000,000, Clapham (SW4) for £1,685,000, Kew (TW9) for £4,000,000, Clapton (E5) for £1,750,000, Bow (E3) for £1,425,000 and London Fields (E8) for £3,500,000. There are also properties in Camden (NW1) and Mile End (E3) marked as sold subject to contract.

The selection of featured homes includes, among others, Camberwell (SE5) for £2,750,000 with six bedrooms, London Fields (E8) for £3,500,000 with five bedrooms, Marylebone (NW1) for £1,400,000 with three bedrooms, Bow (E3) for £1,425,000 with four bedrooms, Hammersmith (W6) for £860,000 with two bedrooms, Shepherds Bush (W12) for £2,950,000 with five bedrooms, Notting Hill (W11) for £850,000 with one bedroom, Borough Road (SE1) for £1,250,000 with two bedrooms, Earl's Court (SW5) for £1,500,000 with one bedroom, Marylebone (W1G) for £1,825,000 with two bedrooms, Clapton (E5) for £1,695,000 with five bedrooms, Forest Hill (SE23) for £825,000 with three bedrooms, Clapham (SW4) for £1,685,000 with three bedrooms, Earlsfield (SW18) for £1,300,000 with four bedrooms, Hackney (E8) for £1,395,000 with two bedrooms, Belsize Park (NW3) for £2,250,000 with three bedrooms, East Dulwich (SE22) for £2,500,000 with three bedrooms and Nine Elms (SW8) for £850,000 with two bedrooms.

In the rental market, the catalogue shows properties in Forest Hill (SE23) for £3,200 PCM with three bedrooms, Marylebone Village (W1G) for £6,750 PCM with two bedrooms and Fitzrovia (W1T) with two bedrooms marked as let agreed. Other properties appear as sold subject to contract in Stockwell (SW9), Putney (SW15), Camden (NW1), Clapton (E5), Mile End (E3), Brixton (SW2) and Hackney (E5).

Editorial content and area guides

The firm maintains an editorial section, 'Tales of the City', featuring interviews and reports on architecture, interior design, art and urban life in London. Published content includes conversations with architects and studios such as Paul Archer Design, Emil Eve Architects, Common Ground Workshop, Joe Magri and Alice Williams, as well as with interior designer Lisa Cleary, landscape designer Sara Jane Rothwell, designer Abigail Edwards and artist Jenny Pockley. It also includes features on unique homes, such as a restored Victorian house in Hackney or a RIBA award-winning home in Kew, and area guides for Hampstead Village, Hackney, Kensington & Chelsea, Dalston, Marylebone, Primrose Hill, Islington and Highbury.

The agency has been recognised at the British Property Awards and has appeared in media such as House & Garden and the Daily Mail, according to its own website.