Red Loft

Red Loft, specialists in Shared Ownership and London housing

Red Loft is an estate agency working with housing developers across London and the South East of England. Its activity focuses on the marketing of Shared Ownership properties, private sale homes and rentals, and on the management of the London Living Rent programme. The company presents itself as a specialist in Shared Ownership and states that it has a team of more than 45 property specialists.

Home ownership programmes and routes

Red Loft's offer is structured around three main routes:

• Shared Ownership: the company selects properties under this scheme suited to each buyer's circumstances and supports the purchase process. It presents itself as a specialist in this model and states that its approach is simple, transparent and informative.
• London Living Rent: affordable rentals under this programme, aimed at those who wish to rent with a view to buying a home in the future.
• Private sale: marketing of new-build homes through its network of contacts with developers in London and the South East of England.

Featured developments

The website shows several developments currently being marketed. These include Wimbourne Street, at Hooper Court, Wimbourne Street, Hackney, N1 7UQ, under the private sale route and with a Stamp Duty contribution available on selected plots. Quartoria also appears, at Albert Road, New Barnet, EN4 9SH, with apartments more than 50% reserved. The website includes a property search and a section with all available developments.

Tools for buyers

Red Loft offers interested parties an affordability calculator that provides an estimate of borrowing capacity based on income. The company itself warns that this is an indication only and that the initial affordability assessment must be completed by a mortgage broker.

Team and industry recognition

The company highlights its collective expertise in Shared Ownership and a personalised service approach. It states that it has more than 45 property specialists and notes that its team has received recognition and accreditations within the housing sector for its specialist knowledge and customer service. The website includes testimonials from buyers who mention team members for their support during the purchase and rental process.

Office and customer service

Red Loft operates from its office on the fifth floor of Crystal Gate, 28 – 30 Worship Street, London, EC2A 2AH. The company operates by appointment and offers telephone and email support for general enquiries and for the sales department.

Location and contact

Fifth Floor, Crystal Gate 28 – 30 Worship Street London, EC2A 2AH · Phone: 020 7539 3745