Home Friendly International

Home Friendly International, estate agency in London

Home Friendly International is an independent estate agency based in London that focuses on the sale, letting and management of residential properties. The company presents itself as an independent estate agent and states that its strategic approach is what sets it apart from other agencies in the market.

According to its own presentation, it has over 15 years of experience in the real estate sector and describes itself as a leading letting agent in London and throughout the United Kingdom, with a high standard in property management. The firm attributes its reputation to the trust of its clients and shows a rating of 5 out of 5 based on 140 verified Google reviews, as well as a score of 4.8 out of 5 with an "Excellent" rating from 50 verified Trustpilot reviews.

Real estate services

The agency's activity is organised into three main areas:

• Sales: property sales with an approach the company describes as fast, fair and straightforward.
• Lettings: tenant-oriented lease management, with a portfolio of rental properties in London built from relationships with developers and landlords.
• Property management: a property administration service that includes regular inspections to check that the home remains safe, in proper working order and clean.

Properties in portfolio

The site shows a selection of properties for sale and to let, mostly modern apartments distributed across different London neighbourhoods. Among the advertised properties are apartments in Cordy House (Old Street), The Avenue (Queens Park), Okaley House (Battersea Power Station), Chiswick, Viaduct Gardens (Legacy Building), Abell House (John Islip Street), Maine Tower (Canary Wharf), Bowden House (Nine Elms), Hampton Tower (South Quay) and Sky Garden (Wandsworth Road).

The prices shown in the catalogue at the time of analysis ranged from £2,000 per month for a one-bedroom apartment to let up to £900,000 for a property for sale, with one- to three-bedroom layouts. In the case of The Avenue, a 996-year lease, a ground rent of £500 per year and an approximate service charge of £2,400 per year were also indicated.

Client profile and service

The reviews collected on Google and Trustpilot come from both tenants and landlords. Several testimonials highlight clear and timely communication during the letting process, tenant selection and the processing of compliance documentation. Landlords mention the support received in marketing, viewings and choosing tenants, as well as the advice provided to those new to letting properties. Several team members are mentioned by name in the reviews, including Frank (Franklin), Alina, Lilly and Louise.

Contact and location

The company's office is located at 7 Bell Yard, London WC2A 2JR. The agency provides assistance by email and telephone, and offers a web form for enquiries.

7 Bell Yard, London, WC2A 2JR · Email: help@homefriendly.co.uk