V&Me

V&Me prepares and delivers fresh, chef-cooked meals for babies and young children in London. Its service is organized by stage, from a five-week starter kit for beginning solid foods to menus for babies ages 7 to 12 months and meals for children ages 1 to 4. The company cooks the food in its Battersea kitchen and delivers it chilled; coverage depends on the customer’s postal code.

The idea grew from co-founder Mulu’s experience introducing foods to her first baby. After seeing how much work it took to offer variety every day, she decided to create an option that could help families organize meals without lowering the attention given to ingredients and preparation. The company says its chefs, some of whom are parents too, cook the recipes offered to customers.

The starter kit is designed to cover five weeks and is intended for families beginning this stage at around 5 or 6 months. V&Me presents a sequence of first foods that gives adults an organized progression to follow. It does not replace individualized advice from a health professional; the offering is a food preparation and delivery service, and each baby’s needs should be considered individually.

For ages 7 to 12 months, the company offers two cooked meals and a booster for each delivery day. Dishes are available in smooth, lumpy, or bite-sized textures, allowing families to review options for a child’s age and preferences. The menu changes and may include herbs, spices, fish, and pulses, depending on the weekly selection published by the company.

The line for children ages 1 to 4 increases portion sizes and offers a different dish each day, aiming to provide a family meal without requiring a separate dinner. V&Me also offers a short online quiz to help parents identify the stage, texture, and portion size they want to explore. Options, ingredients, and availability depend on the current menu and delivery area.

The company says a pediatric dietitian plans dishes by age group and that menus consider variety, portions, and allergens. That planning is part of its food service; it does not make the menu individualized medical guidance. Families can review ingredients and allergen information for each dish before ordering, especially when specific restrictions or dietary needs apply.

Alongside family orders, V&Me provides catering for nurseries and schools, including meals for older children. Delivery is focused on London, with an approximate service area that customers can check by entering their postal code. The company does not publish a customer-facing address: its kitchen is in Battersea, but orders and questions are handled through its support channels. Customer support is available on weekdays and part of Saturday.